Studentsare required to prepare a 2000-word strategic plan for a small business, either new or existing (or any hypothetical business), using material developed throughout the unit.This task needs...

Running Head: BUSINESS ETHICS                                1
BUSINESS ETHICS                                        4
LOGO OF CIHE
ASSIGNMENT TITLE: BUSINESS ETHICS
STUDENT NAME AND ID: _________________________________
NAME OF THE LECTURER: _________________________________
UNIT AND COURSE NAME: _________________________________
SEMESTER: _________________________________
YEAR: _________________________________
Executive Summary
Purell is a renowned brand and during pandemic, it became one among the top ten preferred hand sanitisers. GOJO industries were he first ones to bring the product to the market and pandemic gave it a due boost in the sales. The assignment helps to look into different aspects of strategic moves such as product and production, pricing, market and competition, finance and cost and contingency plans, which GOJO industries need to work on so that Purell can become preference of consumers.
Table of Contents
Executive Summary    2
Introduction and Justification    5
Vision and Mission    5
Vision    5
Mission    5
SWOT Analysis    5
Strengths    5
Weaknesses    5
Opportunities    6
Threats    6
Business Goals and Objectives    6
Goals    6
Objective    6
Functional Plan    7
Market and Competition    7
Product and Production    8
Pricing and Delivery    8
Management Team    9
Finance and Cost    10
I. Fixed Capital    10
A. Land & Building    10
B. Machinery & Equipment    10
II. Working Capital    11
A. Personnel    11
B. Raw Material Including Packaging Materials (Per Month)    12
C. Utilities (Per Month)    12
D. Other Contingent Expenses (Per Month)    12
III. Recurring Expenses (Per Month)    13
IV. Total Cost of the Project AUD    13
V. Financial Analysis    13
A    13
Cost of Production (Per Annum)    13
Sustainability & Contingency Plans    14
I. Future Changes and Challenges Expected    14
II. Risk and Sensitivity Analysis    14
a) Ethics and Confidentiality    14
b) Disclosure    15
References    16
Introduction and Justification
Purell hand sanitisers are manufactured by GOJO Industries Inc., which also produces and market the skin care and hygiene products. It is one of the famous brand during pandemic, which gained popularity during pandemic. The company was founded by Goldie and Jerry Lippman in 1946 (GOJO, 2022).
It is a private limited company with facilities in Australia, Europe and America. The idea of studying hand sanitisers is taken as it is a booming market and expected to reach US $227 billion by 2023 (Fortune Business Insights, 2021). Due to demand at international level, the supply shortage is present in the market and supply chain disruptions are even noted.
Vision and Mission
Vision
Their vision is to aim for global sustainability and leadership through innovative skin care products as well as to prove track records through proven evidences (GOJO, 2022).
Mission
To evolve as a skin care leader by using latest technology in formulations, dispensing options and expanding portfolios for the changing needs of the world (GOJO, 2022).
SWOT Analysis
    Strengths
    Weaknesses
    · Number one brand in America
· An innovative product, which is easy to carry and does not require water
· Global presence
· A revolution, which created a standard in the market and was a new approach towards product development
· It is in the market since 1990s
    · It is still not the most preferred brand.
· In the market, it ranks in top 10 and not as number one at global platform.
· It is not popular in rural sector.
· Still need to make efforts for strong presence.
    Opportunities
    Threats
    · There is a possibility to make hand sanitisers as a personal care product.
· Expanding hand sanitiser market post pandemic
· Agile supply chain in Australia
· Strong domestic production capacity
· Can diversify in to the related product group and product ranges can be expanded.
    · As it is easy to enter the market, many competitors are present in the market.
· Dettol, Aquim, Palmolive and Thank You are the big players giving it a tough competition.
· Increasing demand for herbal and plant based sanitisers, which will affect Purell’s current market performance.
Business Goals and Objectives
Goals
Specific: By reducing chemical footprint by 50% and by innovating products, which will be plant based as well as eco-friendly.
Measurable: By doubling the sales with relevant certifications by 2023
Attainable: By introducing and adding recyclable packing materials 15% every year.
Relevant: By climbing the ladder of most preferred products and getting recognised as popular brand in global platform
Time-based: Reaching new markets in Asia by 2023 as pandemic affected heavily China and its neighbouring countries.
Objective
To create affordable hand sanitising options for billions of people living in rural areas so that their well-being can be ensured with Purell products.
Functional Plan
GOJO Industries can enhance the skills and abilities of various departments by implementing individual functional plans at strategic level.
Market and Competition
Hand sanitising solutions are created to enhance the skin care of hands, which gets affected due to regular use of soap or other products as a preventive measure from disease causing viruses and bacteria. It is estimated that the market was...