Subject name Global Business This paper consists of: one (1) case study analysis of 2000 words with 4 case study questions worth 30 marks and assignment outcomes is testing the knowledge and...

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Subject name Global Business


This paper consists of: one (1) case study analysis of 2000 words with 4 case study questions worth 30 marks and assignment outcomes is testing the knowledge and application of international trade theories and principles in a Global business context



Expectation to be meet.


Due date for this assignment is 10/11/2021 Wednesday at 5 pm


*I have provided
Assignment guideline
in (Global Business examination question, Pdf). forcompletingthisassignment successfully, so go through it (before doing the assignment)


*This assignment is to be done in
Report Format, so you will have to use Executive summary, Headings and Subheading, Introduction, Body, Conclusion and reference


*You would have to relate with concepts and theories provided through lecture notes that could be anything related to Case study. Our lecture gave us some clue that we could use for the report – (the
risk, international expansion

(aspects like
global, Multinational and transactional) That related to risk, expansion and global expansion.)





*Use online resources such as websites, journal articles, newspaper articles and databases(Must include minimum 12 references 7 Harvard academic and 5 Harvard Non -academic).


* No Plagiarism, if you take any ideas from another author, you need toprovide with Harvard style Citation and reference through paraphrasing or summarise.


*Moreover, I haveadded 12 weeks of tutorial notesfor your advantage (you could go through it before doing the assignment, if you are not familiar with some of the terms or concepts and. Must attempt ALL questions unless otherwise stated.


*Last, not leastyou could use an appendix,to provide the diagram(sometimes some points arehardtoexplain through writingorif you had exceeded the word limitin that case you coulduse the diagrams to explainit and put down on to Appendix. But don’t take as for granted






This are the heading for lecture notes that I have provided you.



1.
Week 1: Introduction to Global Business



2.


Week 2: Globalising Markets & the Internationalisation of the Firm


3.

Week 3: Participants in Globalisation


4.
Week 4: Cross Cultural Communication


5.
Week 5: Responsible BusinessProgress:



6.


Week 6: Theories of International Trade and Investment



7.


Week 7: International Political & Legal Environment


8.
Week 8: Economic Integration



9.


Week 9: Emerging Markets



10.


Week 10: International Strategy


11.
Week 11: Global Market Opportunity Assessment


12. Week12: Human Resource Management in the Global Firm





Questions from Case study you need to answer after reading Starbucks Global Strategy -You need to address the following:1. Executivesummaryandbackground(4 marks)2. Whataretherisksthatacompanyfaceswhengoingforinternationalexpansion? Identifyandexplaintherisks. (4 marks)3. Identify&criticallyanalysethestrategiesusedbyStarbucksforitsinternational expansioninmostcountries? (6 marks)4. WhatwerethekeychallengesfacedbyStarbucksinAustralia?Whatmistakesdid StarbucksmadeinAustralia?Whatare the typesofrisk thatStarbucks facedin Australia? (6 marks)5. Provide ways that Starbucks used to mitigate the risk and enhance Starbucks chancesofsuccessinAustralia.(6 marks)6. Conclusion,Referencesandwritingskills(4 marks)


Your answer(s) MUST include the following:1. Executive Summary (not included in the word count)2. Case Background (include a minimum of 2 academic references and 1 non-academic)3. Case Study Research Review (included a minimum of 3 academic references and 2 non-academic)4. Problem Identification (included a minimum of 2 non-academic)5. Recommendations & Discussion (included a minimum of 2 academic references); 6. Conclusion7. References: You must include a minimum of 12 references (7 academic and 5 non-academic)8. Appendix: you must include tables/figures where required based on your research (not included in the word count).




I would only able to attach Week 1 to Week 4 lecture notes under the given Assignment Question dash board but I will attach other lecture notes (week 5 to week 12) under instant chat , please go through it.....
Thanks
Answered 1 days AfterNov 08, 2021

Answer To: Subject name Global Business This paper consists of: one (1) case study analysis of 2000 words with...

Bidusha answered on Nov 09 2021
108 Votes
STARBUCKS
Executive Summary
Starbucks has ascended to turn into the world's biggest coffee business since its establishment in Seattle in 1971. It has ascended to the highest point of the coffee business because of its strategic and promoting plans, just as its special administration approach. Starbucks has a strong brand picture that is just becoming more grounded. Starbucks currently sells food, bundled and single-serve coffees and teas, and different things notwithstanding coffee-based beverages. To separate itself
from the contenders, Starbucks' methodology is to offer environmentally cordial things. Notwithstanding, the organization's tasks are being disturbed by the present wellbeing emergency. Subsequently, the organization should change its system to try not to lose portion of the overall industry to contenders. This paper analyses the major strategic difficulties that Starbucks has experienced throughout some stretch of time. We offered data on their worldwide expansion procedure, strategic examinations, and recommendations for future answers for the distinguished worries.
Table of Contents
Executive summary    2
Background Information    4
Risks During Starbucks' International Expansion    4
Threats: Starbucks    5
Critical Analysis of Strategic Issues faced by Starbucks    5
Starbucks International Expansion Strategy    6
Global Expansion of Starbucks    7
Key Challenges Faced by Starbucks in Australia    7
1. Unnecessary Aggression    7
2. Inability to understand the mentality of Australian clients    8
3. Items were not customized to the necessities of the neighbourhood market.    8
4. The Great Recession    8
5. There was an American contender sneaking close by    8
Starbucks Risk Mitigation    8
Conclusion    9
References    10
Background Information
Starbucks Coffee Company (Starbucks) was established in 1971 as a connoisseur coffee store in Seattle, Washington, by three scholastics (Jerry Baldwin, Gordon Bowker, and Zev Siegal). Howard Schultz, the current executive and CEO, took over in 1987 and formed the firm into a worldwide brand by underlining the significance of making a solid client base dependent on customers' excitement for and information about excellent coffee. Starbucks has developed from its modest beginnings into a multi-billion-dollar enterprise that sells tea, coffees, non-stimulated refreshments, dessert shops, and coffee embellishments all wearing its brand name logo.
Risks During Starbucks' International Expansion
Starbucks coffee shops and stands may now be found in a wide scope of areas, including shopping centres, places of business, bookshops, and different businesses. Starbucks is benefitting from shifts in customer tastes that go before the organization's establishment. In the mid-1960s, the normal American grown-up drank three cups of coffee consistently. Then, at that point, there are the issues Starbucks might confront when it extends farther into a solitary country—China is proposed. Starbucks is growing universally (Green et al., 2021). Starbucks ought to do cautious quantitative market investigations prior to expanding its activities into each new country. To get a feeling of the market and its prospects, the business conducts escalated centre gathering interviews.
Starbucks emphasized its GAAP EPS scope of $2.34 to $2.54 and non-GAAP EPS scope of $2.70 to $2.90 for FY21 (both barring a $0.10 impact from the 53rd week) (City,2021). Starbucks expects outsized yearly non-GAAP EPS development of at minimum 20% in FY22, barring the adverse consequence of missing a 53-week year (Khushman, 2019). Starbucks entered the Chinese market in 1999. Their advancement in China and across the world proceeds with today. Starbucks by and by has areas in 47 unique nations (Pantielieieva et al., 2020). Their worldwide expansion system and results have been extraordinary. How about we check out some likely parts of Starbucks' worldwide expansion intend to perceive how, why, and where they might extend.
Threats: Starbucks
Not at all like in the United States, Starbucks' assignment in China is to change conventional tea shoppers over to coffee consumers. Regardless of whether the development paces of private companies and free opponents have gotten bigger and more critical, Starbucks is indifferent with regards to the rising contest from nearby adversaries. Starbucks should continually advance to safeguard its creativity and fascination among target shoppers, which is a trouble when utilizing this overall technique for upper hand (Cao & Qiu, 2021). To safeguard its upper hand and development dependent on this overall methodology, the organization should improve in front of adversary coffeehouse organizations.
Clearly, a bigger firm is harder to oversee, yet this isnot the main issue that a developing organization faces. At the point when an organization grows globally, it deals with social issues. For instance, the item should be custom-made to the neighbourhood market, which is a troublesome interaction that isnot constantly finished viably. Starbucks' prosperity has been quick and shrewd in its worldwide turn of events. Since its beginning, it has strived to furnish customers with the most quiet and great experience conceivable, setting up a...
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