· Submit the assignment to this dropbox in the following format:
o Word or PDF file
o no more than 2 pages
o double spaced
o 12pt font
Grading guide:
· Submission that follows the required format - 5 points
o (see above for format)
· Accurate identification of the most profitable price point - 5 points
o to receive full credit this must be accurate to the penny
· Accurate identification of the price point that maximizes dollar sales to retail - 5 points
o to receive full credit this must be accurate to the penny
· Accurate identification of the price point that maximizes unit sales - 5 points
o to receive full credit this must be accurate to the penny
· Explanation of channel trends as a result of each price point (5 points each = 15 points)
o Channel trends MUST be provided as explained in class (see video for additional explanation)
· Giving your recommendation and providing a sound and thoughtful strategy for the reco - 10 points
· Style and presentation (you are giving this report to your CMO) - 5 points
o Papers turned in with Name/date/assignment name at top (or anything that resembles an assignment instead of a professional document) will receive zero style points
o Write the paper as if it were being presented to your CMO - meaning make sure to "setup" the scenario instead of just jumping straight into the prices
o Make it visually appealing - separate/indent paragraphs, use headers, bold and italicize words/numbers you want to draw the eye to, etc.
o The ultimate goal with style is to make it EASY TO READ by your very busy CMO who doesn't want to struggle with reading your report