Supplemental Assessment 2019
TU Dublin
40% of Annual Mark
MANG1005
This is the Supplemental Assessment Component for this module
It is worth 40% of the total semester grade
Note:
Plagiarism of any kind will result in loss of marks and disciplinary action. Plagiarism includes:
·
Copying work form another assessment you already submitted
·
Paying someone to do the work
·
Asking someone else to help write your work
·
Submitting any work that is not entirely, or in part, not your effort.
Please be aware that all assessments are scanned by the Institute’s system for plagiarised work, “Urkund” and these are very accurate in detecting material copied from other sources.
A with all supplemental exams, no further attempts are allowed, and no extensions are permitted.
Submission via Brightspace before the Deadline
Deadlines are strictly adhered to, no exceptions
Business Plan Assignment:
Create a
1,400 word business plan
for an new mobile app business idea aimed at TU Dublin Third Level students in Ireland. The nature and function of the mobile app is the idea you will come up with for your plan.
Your business idea must be a new mobile app for students in Ireland attending the TU Dublin. It should be aimed at TU Dublin students, but able to make a profit either through selling, up-selling or advertising. Your target market is the entire student (and staff) of TU Dublin.
Examples of such app could be: dating apps for students, order on phone education supplies, share-a-ride apps (like uber), student venue recommendations for socialising, social media app for students to share campus ideas and suggestions, etc.
You will need to research your target market and explore its viability, as well as produce a finance plan.
You must provide an evidence-based rationale (i.e. with references) for all your plans and decisions in this new business. Evidence must be sourced for all costs and expenses.
The Business Plan report should include the following layout:
Chapter
|
Details
|
REVISED Word Count
|
Title Page
|
A Title Page in TU Dublin Style Guide
|
-
|
Declaration
|
A declaration to state your work is your own (no plagiarism)
|
-
|
Chapters
|
|
-
|
1. Introduction
|
A short synopsis of the Business Proposal
|
50 Words
|
2. Business idea
|
An Overview of the Business Idea for a Mobile App for Students
This should include the following:
·
what is unique and original about the idea?
·
what is the mobile product or service?
·
why is the idea viable (rationale)?
·
how it will make money?
|
200 Words
|
2. Market Analysis
|
A description of the target market demographic (age, size, location, etc.)
Outline research data that proves the existence of your target market
A Competitor Analysis – an overview of who are going to be your key competitors, or similar services
|
200 Words
|
3. Data Protection
|
How your new business will be ethical by managing student privacy and data
|
150 Words
|
4. Finance Plan
|
Outline (ideally in table form) what your start-up costs are (up to a maximum of €100,000)
Outline your development and testing costs
Outline what you expect your revenue targets to be in year one.
What you expect your best case and worst-case profit for year one will be.
You should also briefly forecast what you will be spending in the first year (your expenses and costs)
Provide proof of these figures in an appendix
|
200 Words
(figures should be in in tables, and graphs used were possible)
|
5. Organisation Structure
|
The layout of your proposed organisation and what each role will be.
Your rationale for this organisation structure.
Your proposed Organisational Culture and the benefits of that culture
|
200 Words
|
6. Human Resources
|
Your Human Resources Plan, which includes:
·
Staff Numbers
·
Salary Costs
·
Locations/Environment of Staff
·
Training Plans
·
Incentives (Bonuses, targets, etc.)
|
200 Words
|
7. Your Marketing Plan
|
Overview of what your marketing plan – including your advertising over the first 3 months, the cost of the advertising and the rationale for the advertising.
|
200 Words
|
Appendix: References
|
Any references used in APA 6th
Edition Format
Recommended 5 references minimum.
Proof of research, relevant emails, website screenshots, etc that show any evidence for costs.
|
-
|
Notes
· Word count can have only plus/minus 10% allowance –
not
including title page, contents page or references. Marks are deducted for wordcounts outside this.
· Your Business Plan should be submitted in a Report Style (not an essay style) with a contents section and proper use of headings.
· The report should include all sections in the format outlined above, but the word count for each section is only a recommendation. However, the whole report must come to 1,400 words (+/- 10%) excluding references, title page, contents, diagrams, tables, appendices etc.
· You must include evidence (research) for your financial decisions and costs, or research that can be used as a basis for a reliable estimate. There will be a deduction in marks if you make financial estimations without providing proof.
· You should never copy and paste from any source:
o Your work is analysed by a plagiarism detector, they are very accurate pieces of software with literally millions of website and articles in their databases to check against your work.
o However, you have to write what other people are saying on the subject, so how you do this if you paraphrase what you have sourced for your research,
o This means you effectively rewrite what they are saying in your own words.
o Everything you paraphrase should have at least one reference, and in some cases at least two reference – i.e. giving it a citation/reference (in APA or Harvard Style)
o Plagiarism of any kind will result in zero marks (see below)
· All work must be original. Any plagiarism which is confirmed will result in loss of marks and disciplinary actions. Please remember, all assignments are tested by the University’s system for plagiarism.
Plagiarism includes:
·
Copying work form another assessment you already submitted
·
Paying someone to do the work
·
Asking someone else to help write your work
·
Submitting any work that is not entirely, or in part, not your effort.
· You can use any references and sources you require, but they must be verifiable and reliable
· You should have between 5 (minimum) to 10 references in your submission.
· All references used must be in the APA 6th
edition format where possible.
· Your assessment should contain a title page, and contents (not included as part of the word count) i.e. submitted using the standard TU Dublin assessment template and TU Dublin style guide. Failure to do so will result in a loss of marks.
· As this is an alternative assessment, failure to submit on time will result in a zero mark for that component, without another opportunity to submit.
As this is an open book exam, the following describes what is and is not permitted:
Is Permitted:
|
What is NOT Permitted:
|
Use of class notes.
|
Working in a group.
(this is an individual assessment)
|
Using internet sites for reference.
|
Copying sentences or paragraphs from the internet, books or anywhere else.
|
Using books for reference.
|
Sharing your work with other students.
|
Submitted work that is entirely your own research and effort
|
Asking or getting help from someone else.
|
|
Paying someone else to do the work.
|
|
Getting someone else to do the work for you.
|
|
Submitting work that is not entirely your own effort.
|