Take a digital camera and conduct an environmental audit of the SAIBT servicescape. Photograph examples of excellent and very poor design features. Develop concrete suggestions how this environment...

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Take a digital camera and conduct an environmental audit of the SAIBT servicescape. Photograph examples of excellent and very poor design features. Develop concrete suggestions how this environment could be improved. Note: This is an academic report. As such you need to link your findings with theory. In addition, you must support your ideas, opinions and suggestions with academic sources from the literature. You are to use the Harvard Referencing Style and include at least 3 academic sources in addition to the text book.


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Take a digital camera and conduct an environmental audit of the SAIBT servicescape. Photograph examples of excellent and very poor design features. Develop concrete suggestions how this environment could be improved. Note: This is an academic report. As such you need to link your findings with theory. In addition, you must support your ideas, opinions and suggestions with academic sources from the literature. You are to use the Harvard Referencing Style and include at least 3 academic sources in addition to the text book. THIS REPORT IS 2000K WORDS FOLLOWING THIS FORMAT More information in this website  HYPERLINK "http://www.youtube.com/watch?v=hPP7n8HkcVo" http://www.youtube.com/watch?v=hPP7n8HkcVo  HYPERLINK "http://www.youtube.com/watch?v=1HaWusQgSTU" http://www.youtube.com/watch?v=1HaWusQgSTU Title page Contents page Executive summary Introduction Background Purpose of servicescape Theory behind servicescape Findings Ambient conditions Space function Signs/symbols Discussion of the Findings Ambient conditions Basic/function Signs/symbols Conclusion Recommendations ( dot point) Appendices ( Photo should attract in this part) References



Answered Same DayDec 22, 2021

Answer To: Take a digital camera and conduct an environmental audit of the SAIBT servicescape. Photograph...

David answered on Dec 22 2021
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Page 1 of 23
Environment Audit of SAIBT Servicescape
submitted
by
<< name of student >>

Page 2 of 23
Table of Contents
Executive summary.......................................................................................................... 03
Introduction..................................................................................................................... 04
Background...................................................................................................................... 04
Purpose of servicescape...................................................
......................................... 04
Theory behind servicescape...................................................................................... 05
Findings............................................................................................................................ 08
Ambient conditions................................................................................................... 08
Space function........................................................................................................... 09
Signs/symbols............................................................................................................ 09
Discussion of the Findings................................................................................................ 09
Ambient conditions................................................................................................... 09
Space function........................................................................................................... 10
Signs/symbols............................................................................................................ 10
Conclusion....................................................................................................................... 10
Recommendations ......................................................................................................... 11
Appendices...................................................................................................................... 12
References............................................................................................................. ......... 22
<< check page numbers before submission >>

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Executive Summary
I have tried to study the multidimensional relationship between the patronage of servicescape and
stakeholder (student, staff, faculty, guests). I tested 3 hypotheses by empirical support and conducted a
verbal interview survey as also a visual coverage of areas from across the areas under focus. It is
established by this exercise that there certainly is a positive relationship between the ambience of the
SIABT environment and the patronage by stakeholders. There is also a definite positive relationship
between spatial layout and the service quality perception. The placement of signs, symbols, maps and
artifacts were also positively correlated with the perception base.

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Introduction
The present study is about studying the servicescape of SAIBT and includes photo essay towards
study of the multidimensional relationship between the servicescape and the service perception and
patronage of services by stakeholders (student, staff, faculty, guests). I postulated three hypotheses
and conducted a verbal interview survey with the stakeholders alongwith a visual coverage of areas
under focus.
Background
1. Purpose of servicescape
Booms & Bitner (1981) gave the concept of Servicescape by emphasizing the impact of
physical environment in which the service processes take place. This concept can help in
assessing the difference in customer experience across platforms in the same category, i.e.,
universities, schools, organizations, etc. For example, while the quality of the studies may be
more or less the same across universities, the student may perceive higher quality in the
Top ranked university over others based on environment aspects in which the particular
service is provided.
Numerous studies have iterated that the service organizations including universities should
position servicescape effectively so as to enhance the customer/stakeholder satisfaction and
hence increase the scope of repeat businesses (Namasivayam & Lin, 2008). While the
servicescape also touches upon atmospherics such as ambient temperatures, lightings and
smells it also influences the end-users' cognitive, physiological and emotional states and
behaviors associated with them (Bitner, 1992; Namasivayam & Lin, 2008).

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The physical setting influences the customer's perception about the service in addition to
the stakeholders' satisfaction, productivity levels and work motivation (Davis, 1984;
Sundstrom & Altman, 1989).
2. Theory behind servicescape
Servicescape has been defined as "the environment in which the service is assembled and in
which the seller and customer interact, combined with tangible commodities that facilitate
performance or communication of the service" (Booms & Bitner, 1981, p. 36). The
servicescape includes the overall exteriors like landscape, signage, design, layout, parking,
environment as also the interior like interior decor, equipment, air flow, temperature, etc.
As per Bitner (1992), the setting of the service delivery plays a critical role towards shaping
expectations, differentiating amongst service firms, facilitating stakeholder goals and
influencing the nature of stakeholder experiences. The servicescape is actually the service
face of the organization and forms a critical aspect in making initial impressions and/or
setting up the stakeholder expectations (Anand, 2008). The stakeholders eventually seek the
end-of-chain ‘quality’ of the services, most of them intangible, by observing the tangible
elements through servicescape (Berry & Parasuraman, 1991).
From the services standpoint, it...
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