Task Description: This assessment task requires you to analyze the "marketing and competitive environment" of a University brand (such as "CQUniversity", La Trobe University, Deakin University(any...

Task Description:


This assessment task requires you to analyze the "marketing and competitive environment" of a University brand (such as "CQUniversity", La Trobe University, Deakin University(any one) etc.) in Australia. Consider that you are a marketing manager of one such University in Australia. The analysis of the marketing and competitive environment should include (but is not limited to): background, market summary, and demand assessment, segmentation & target market, current marketing mix analysis [including current offer (product/service), distribution, promotion, and price], PEST analysis, competitor analysis of a close competitor/competing brand), SWOT analysis, and value & brand positioning analyses.