Task Details: The literature review gives students the opportunity to study an assigned topic in depth. It requires students to find relevant sources of information that will enable them to write a...

Task Details: The literature review gives students the opportunity to study an assigned topic in depth. It requires students to find relevant sources of information that will enable them to write a comparative analysis from an informed point of view. This will help students to develop writing and information literacy skills.
The assessment will require students to identify 2 or 3 main points of interest about the Trimester Topic. Students should find a minimum of 2 sources at least some of which must be peer reviewed articles, relating to the points they have identified about the Trimester Topic.


Some possibilities include (but are not limited to):  Identifying research which indicated that online reviews are becoming more important than• company advertising to many consumers - using this as your claim or your position on the question (you will need to develop this into a claim or topic sentence). The report could then discuss any of the following as your scope/focus/theme: o Does your claim apply to (you should only choose 1)  Different age groups (under 25’s, 25-55, over 56)  Different product categories e.g. cars, holidays, restaurants, baby products, grocery shops, grocery items, education, clothing, computers or other electronics (or any other product category your group would like to discuss)  Different genders - male / female  The Business to Business market and the Consumer market (in overall terms)  Geographic customers - city based customers / rural based customers  Comparing and contrasting what different research says about the overall topic - you will need to• explain what the different research says about the topic (benefits and drawbacks) and draw some specific conclusions about what your analysis of the research means for either business in general or for different types of businesses (small businesses against large corporations) or businesses in different product categories.  Assume that your group has been asked by a single new business (any sort you like) to make• recommendations on how to maximise their new customer growth - you need to review the benefits and drawbacks of both company advertising and online reviews for this type of business and make specific recommendations.  Identifying research which indicated that company adverting is still more relevant to are• becoming more important than company advertising to many consumers - using this as your claim or your position on the question (you will need to develop this into a claim or topic sentence). o Discussing the drawbacks (disadvantages) of this trend for either or both consumers and marketers o Make recommendations for marketers to manage the most serious of these disadvantages.


Using the annotated bibliography from Assessment 2 may be a good place to start finding the additional sources. However, this assessment is to be developed into a short report - NOT another Annotated Bibliography - you need to present arguments and use evidence supported analysis to arrive at conclusions / recommendations as appropriate.