Task Instructions In this assessment, you will need to create a one-year strategic plan for your ‘HOTS’ hotel. Within this, you must include the following: Conduct a critical analysis of the micro and...

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Task Instructions


In this assessment, you will need to create a one-year strategic plan for your ‘HOTS’ hotel. Within this, you must include the following: Conduct a critical analysis of the micro and macro environment that the hotel was in when your team took over management. Argue how your intended overarching strategy will translate into strategic direction for the three levels of management. Within this, you must also demonstrate how this will inform your strategic direction (mission and vision, CSR, Ethics and Objectives and Goals). And lastly, provide practical examples in the different HOTS Decision Categories as to how your overarching strategy will be applied within the first year. You must utilize at least three (3) theoretical models to either critically analyse the hotel environment or to produce strategic recommendations for the hotel. Please support each of your recommendations with justifications.


Prepare a 1,500-word brief based on the environmental assessment and your recommended strategy/s for the first year. You must demonstrate strong critical arguments, justified through at least three key strategic management theories, as mentioned above. Discuss and critically evaluate the practicality of your over-arching strategy (vision, mission, etc.). These must be cohesive with your environmental analysis. Make practical recommendations in relation to all the decision categories from the HOTS simulation, which is basically a virtual market where I am the owner and manager of the hotel and all decisions are made by me (e.g., Rates, Rev. Mgt., F&B, advertisement etc.).


The brief must be presented in a Business Report structure and to a standard that would be used in a real-world environment. You are to assume this briefing paper applies to your HOTS hotel.


Format


• Word Count: 1,500 words (exceeding 10% over this will result in a reduction of a grade, e.g.,


a credit will become a pass)


• Style: Business Report


• Refer to the Assessment Structure Style Guide for further format requirements.


Referencing It is essential that you use appropriate APA style for citing and referencing research.










Assessment Structure Style Guide (doesn’t have to be same)


1. Introduction.......................................................................................................................1


2. Environment analysis........................................................................................................1


2.1 Macro-environment..................................................................................................1


2.2 Micro-environment...................................................................................................2


3. Overarching strategic framework......................................................................................2


3.1 Vision.......................................................................................................................3


3.2 Mission ....................................................................................................................3


3.3 Values......................................................................................................................3


3.4 Ethics.......................................................................................................................3


3.5 Corporate Social Responsibility...............................................................................3


3.6 Objectives and Goals ..............................................................................................3


4. Decision Categories..........................................................................................................3


5. Conclusion........................................................................................................................4


Reference List.......................................................................................................................5




So, the hotel I’ve been assigned in the HOTS simulation is located in Bondi, Sydney and I have decided to make it a very vibrant, flamboyant artistic boutique hotel with amazing food and conference halls for all the events to be organized which the location is famous for and I was thinking to target young age group market and young achievers and entrepreneurs but still make it very tourist friendly and attract families on vacation as well.. Kindly approach the assignment based on this idea.

Answered 6 days AfterOct 17, 2021

Answer To: Task Instructions In this assessment, you will need to create a one-year strategic plan for your...

Rudrakshi answered on Oct 24 2021
122 Votes
Running Head: HOSPITALITY MANAGEMENT                        1
HOSPITALITY MANAGEMENT                            2
HOSPITALITY MANAGEMENT
Table of Contents
Introduction    4
Environmental Analysis    4
Macro Environmental Analysis    4
Political Factor:    4
Economic Factor:    5
Social Factor:    5
Technological Factor:    5
Legal Factor:    6
Environmental Factor:    6
Micro Environmental Analysis    6
Cu
stomers:    6
Employees:    6
Suppliers:    6
Intermediaries:    7
Competitors:    7
Publics:    7
Overarching Strategic Framework    7
Vision    7
Mission    7
Ethics    8
Corporate Social Responsibilities    8
Objectives and Goals    8
Decision Categories    8
Conclusion    9
References    10
Introduction
HOTS Hotel is located at 150 from the famous Bondi Beach Australia. The budget Boutique Hotel rooms are provided by the w Hotel. The guest room that is involved in the hotel is 250 and it has the terrace for fresco dining Wi-Fi free telephone local calls full stops the company has different rooms with the spacious and has the attached bathroom for each room.
The surroundings of the hotel include bar, cafe and restaurants of Bondi. Bondi is famous for Scenic beauty and is a great help for shopping for travellers. The report will outline the strategic management plan for the HOTS hotel using different theoretical models. Furthermore, these models will be acquired to identify the influence on decision-making plan of an organisation.
The scope is ensured by the hotel for becoming a leader that surrounds the defeating competitor with its price and service. However, the movement in the internal and external aspect will be taken place accordingly in the study that influences the hotel’s growth in future.
Environmental Analysis
Macro Environmental Analysis
The Pestle analysis will be used for the identifying the external market while making the strategic management plan for the company.
Political Factor:
The Australia political environment is a stable as is a change in the Government of Australia after every 3 year. Apart from this Australia is a democratic Nation hence the rules of the policies do not affect the flow of business in this country. This will give the good opportunity to the hots hotel to improve their business as well as the process of strategic management in this country (Sellers-Rubio & Casado-Diaz, 2018).
Economic Factor:
Among the various developing countries, Australia is one of the growing economic country. The GDP of the country is high ensuring the stable economic status. However, the price of commercial property is also hired and despite being the stable economy the reception of economic is outputted in the year 2008, which has left the negative impact to all the defences and economy. Therefore the hospitality industry has been growing rapidly in Australia with ensures that Hotel will improve their business by establishing the headquarters in this country.
Social Factor:
Australia is one of the best countries to live in the world of health education quality and health of life. Australia has a relatively small population of around 26 million when it is compared to other major economies. Australia is one of the most multicultural and multiracial countries in the world it consists of the important heritages from its indigenous people who are believed to have migrated from other countries. Hence, the culture of Australia is politically sensitive in the world and therefore the hotel can improve its business productivity in Australia.
Technological Factor:
With the application of the technological advancement, the HOTS hotel can easily...
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