Task Length: Not more than 15 Slides Value: Presentation – 50% Not more than 12 minutes No Bullet...

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Task Length: Not more than 15 Slides Value: Presentation – 50% Not more than 12 minutes No Bullet Point Only Relevant writing You can use sniping tool Task: W hotel Brisbane Australia I am giving you...

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Task Length:
Not more than 15 Slides

Value:
Presentation – 50%

Not more than 12 minutes

No Bullet Point

Only Relevant writing

You can use sniping tool

Task:
W hotel Brisbane Australia

I am giving you empty slides make it in there and giving you example slide as well how to make it.

Students will report on a case study of aTravel and
Tourism, Accommodation or Hospitality (Food and Drinks) organisationof their choice. Our chosen organization must have a website presence with substantial customer reviews. The presentation will cover the 4 main points and relevant sub-points as per the suggested framework detailed in the

Task Requirementsbelow. You must participate and authenticate your identity during this not more than 10 minutes presentation. Once you will complete this presentation recording, upload it to either your YOUTUBE CHANNEL or DROPBOX; copy this presentation link and upload on the LMS portal on or before the due date.

Students will also be required to submit a Video Presentation (PowerPoint) either through their YOUTUBE channel OR Zoom Recording OR Google Drive link and a summary of the report in the PowerPoint with relevant notes as per each slide instruction. You must ensure this slidesnote must be aligned with your report discussionfor the maximum outcome.

Check the following structure toselect your business within the industry:

General Area– Industry - Accommodation | Food & Drinks | Travel and Tourism

·Specific Business - Food & Drinks - Restaurants Catering | Bars & Cafés | Nightclubs | Tea & Coffee ShopsOR

Task Description

1.0Positioning Map
.Using a positioning map, students will identify and map the relative positions of the key competitors, competitive advantage of your chosen business.

2.0A very brief overviewof the firm and its product or service and target market

3.Vision, Mission Statement & Goals:How do these statements relate to the nature of their business? Mentioned your current – Vision, Mission and Goals of your business

4.Unique differentiating features.Highlight the unique features of your products/services, particularly what is going to make and stand out above the rest.

4.1 Recommend at least 2 unique ways your selected business may offer to control mental health and anxiety during COVID-19 as client attraction

5. Conducta SWOT analysis; Identify 3 Strengths, 6 Weaknesses, 3 Opportunities and 3 Threats

6. Complete aPESTLE analysis-

6.1 Current economic environment impact on the hospitality industry

6.2 COVID-19 impact due to the government restriction/political decision in the hospitalityindustry

6.3 New lifestyle and holiday pattern – the most relevant

TASK REQUIREMENTS

1. The organisation to be used for the report must be agreed upon by the lecturer. After discussion with the lecturer, every student mustemail a written requestwith (1) the name of the organisation, and (2), their reason for choosing this organisation to the lecturer.

Due to convenience, it is expected that you will select the business as per your campus location, i.e., Melbourne students will select Melbourne Based Business.

2. The lecturer will reply to the email as confirmation of approval for the organisation being used in assignments 2 and 3.

An engaging, clear and concise report will be critical to attaining good marks. The analysis of the organisation must besupported with relevant quantitative data, websites and scholarly articlesto show a clear understanding and analysis of the relevant issues.

Assessment Criteria: Students should demonstrate the ability to

1.Make appropriate use of the concepts of strategic management in the written form

2.Critically evaluate theoretical positions, and identify strengths and weaknesses of a given strategy/organisation

3.Clearly demonstrate linkages between factors in the internal/external environment and current business strategies and issues facing a current real-time case organisation

4.Develop a strong, credible argument

5.Communicate complex information clearly and succinctly in the written forms

6.Develop a strong, credible argument

7.Demonstrate research skills and the use of appropriate strategic management literature

example-xo5wbeiv-51wa1n3a.pptx emptyfull-namemgm3107a2presentationweek-7sunday05-drpt20211159-pm-nusmj4dn-lhtwl234.pptx

Answered 5 days AfterAug 29, 2021

Abhishek · Accepted Answer

Slide 1
Unit name and code: MGM3107 Strategic Management
ASSESSMENT 2 – FIRM SELECTION – STRATEGIC DETERMINATION - SWOT ANALYSIS 
                                (Report Presentation)
Lecturer name: Dr Faz ZAMAN                                                     Campus: Sydney | Melbourne 
Name of the company chosen and Industry: 
Presentation Link – 
Submission Date:  Term 2_Week 7_Sunday_05 September 2021 – 23:59
Slide 2 Introduction 
Own Introduction – Name, ID, Campus, Business and Industry
Purpose of the assessment presentation : identification of business scope of company in hospitality sector
Organizational overview/background – a great hospitality company with luxury type of hotels
Data collection –  company website and Google scholar 
Limitation –  lack of real time data related to exactly the company 
1.0 POSITIONING MAP WITH DIAGRAM. 
1
2
3
4
5
6
7
Low price 
High price 
Low quality 
High quality  
1 :Emporium Hotel South Bank
2: Eatons Hill Hotel
3: Meriton Suites
4: Novotel Brisbane 
5: Hilton Hotel
6: Oaks Brisbane
7: Riverside Hotel
Brisbane city is renowned for fantastic choices of restaurants and clubs, which varies from specialty services to exquisite food where great options are available for the people. The darling group is another good option for people where the special items are delicious, and the decor is completely Instagram worthy with a plant-filled venue.
However, there are other hotels in the city such as Emporium Hotel South Bank, Hilton Hotel, Eatons Hill Hotel, Meriton Suites, Novotel Brisbane and Oaks Brisbane, which are also more or less very famous and are near and dear to the customers with a great demand for the items available in their stores. Riverside Hotel, Calile Hotel and Pullman Hotel are a few other competitors in this case. 
	Competitor Analysis – Variables Identification	
	Direct Competitors (3) – 	Indirect Competitor (3)
	Hilton Hotel
Eatons Hill Hotel
Emporium Hotel
	Meriton Suites
Novotel
Oaks
The direct competitors are the ones who provide similar sorts of products, at a similar range of prices where there is greater competition and chances of being replaced. Whereas in the case of indirect competitors, there are also similar products available but targeting different customer groups with different marketing agendas and tactics. 
2.0 A VERY BRIEF OVERVIEW OF THE FIRM 
Its product or service and target market
The W Hotel Brisbane is an Australian based hotel that is recognised one, which has several living, eating and recreations options such as swimming, eatery and other star amenities and the company aims at creating a world-class brand with an emphasis on tier service design, innovation and experience (Darling group, 2021). .
The services available at the hotel are various breakfast options, rich smoothies, juices, toasts  which are available as takeaways and as outdoor sitting arrangements. Living conditions including different size of suits and other luxury rooms. 
Excellent food services are made available with meticulous attention to minute details by creating energised and exciting work environments to produce outstanding results where people are the greatest asset of this hotel. 
The products available at the hotel are various breakfast options, lychee smoothies and juices, toasts, which are available as takeaways and as outdoor sitting arrangements. The mouth-watering dishes are a great attraction for the men, women and young crowd of the country—specifically, the youth who hang out on a regular basis. However, there are choices of options for vegan people, vegetarian people, which makes it more suitable for a large customer base. There is also Asian cuisine in one part of their cuisine, where dumplings, curries, stir fry, and even wine options are available for the customers. 
The room size and amenities also range from different price ranges that are advantageous for the customers and the hotel. 
3.0 VISION, MISSION STATEMENT & GOALS:
How do these statements relate to the nature of their business? Mentioned your current – Vision, Mission and Goals of your business
The hotel wants to become a leading one in the hospitality sector with its excellent services and great food and products available that meet the customers' demands while maintaining the standard (Darling group, 2021).
The mission is to become a leading top-level choice and only choice of target customers not only in Brisbane but also across the world.
Currently,

Task Length: Not more than 15 Slides Value: Presentation – 50% Not more than 12 minutes No Bullet Point Only Relevant writing You can use sniping tool Task: W hotel Brisbane Australia I am giving you...

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