BUSINESS PLAN FOR INTERCONTINENTAL HOTEL ADELAIDE        2
BUSINESS PLAN FOR INTERCONTINENTAL HOTEL ADELAIDE        2
BUSINESS PLAN FOR VOICE CONTROLLED ROOMS IN INTERCONTINENTAL HOTEL ADELAIDE
Table of Contents
Introduction    2
Products and Services    2
Market Analysis    3
Market Strategy    3
Financial Planning    4
Budget    5
Conclusion    6
References    7
Introduction
A business plan is a basic process of making a plan for a business in a traditional or contemporary manner. The plan helps in establishing the future of the company and how the company can make certain changes by generating better ideas that can help the company to thrive. The Intercontinental Hotel in Adelaide has been planning to install modern technology and A services in their business plan. The business plan is related to the voice record installation in the rooms of the hotel so that the customers can enjoy a better experience. The business plan will include a detailed description of the products and services of the organization and it is also mentioned how the plan can be executed. Market analysis and appropriate strategies of the organization will also be made for the detailed analysis of the success of the prescribed service.
Products and Services
    The main idea for the business plan is to create voice-controlled rooms in the Intercontinental hotel where the services will be conducted. The hotel authority has planned to introduced modern services in the hotel to entertain the customers. The hotel mainly sustains businessmen and tourists as customers. The inclusion of the new services will not only excite the customers but will also make it easy for the customers to handle the basic access to the rooms (Lew et al., 2020). The hotel has planned to install voice-controlled rooms that will make changes according to the command of the customers. The customers will be able to control the temperature of the room, lights, and other electronic gadgets.
The installment of artificial intelligence will impact the general idea of luxury and it will entertain the customers by providing a better environment. This way, the business conferences or occasional birthday parties arranged in the hotel will be encouraged to book rooms in this hotel. Voice-controlled systems make it easier for the customers to save more time in their business endeavors (Mejia, 2019). Therefore, the system will initiate more customer engagement and the profit of the hotel will increase.
Market Analysis
    The hospitality market is adept at welcoming the technological changes that the industry is fast adopting. Nowadays, no hotel does not have the basic wi-fi, TV, phone, and other amenities that are required in the modern lifestyle. Customers demand a hotel where they can get all the necessary items that are required for a modern lifestyle. But the proposal for voice-controlled rooms is extraordinary and it is quite exciting to possess the idea of controlling a hotel room with a voice command (Khatri, 2019). There are some hotels, which existed in different parts of the world, that have included the most modern amenities of technology. From the market analysation, it can be understood that artificial intelligence is one of the main ideas that many hotels...