Task Summary You are working in a CBD 4- or 5-star hotel in the City of your campus. In my case its Adelaide, South Australia. Any one of the leading 4- or 5-star properties should be fine. Scenario...

Running Head: HOSPITALITY MANAGEMENT                        1
HOSPITALITY MANAGEMENT                                2
HOSPITALITY MANAGEMENT
MACRO ENVIRONMENTAL ELEMENTS HILTON ADELAIDE
Table of Contents
Introduction    3
Political and Legal Element    3
Economic Elements    4
Social and Cultural Elements    5
Technology Elements    7
Environmental Elements    7
Competitive Analysis    8
SWOT Analysis    8
Commercial Partners    9
Market and Consumers Research    10
Conclusion    11
References    12
Introduction
Hotel business depends on the culture of that particular city as well as on the political and economic balance of that country or city. This report is based over the various issues of the Australian hotel chain Hilton Adelaide. This project report is based over the internal relationships and strictly made for the staff only and not for publication.
The hotel chain of Hilton Hotel has their business spread all over the world and successfully running thousands of their franchises. This particular Adelaide based hotel suddenly replaced their General Manager and this report is provided to the incoming new manager to understand different aspects of this business.
Political and Legal Element
Every hotel business is based on some political and legal factors and the government help will be the prime among them. Australia being a high populated country and even forward in business. This country has some good hotel chains for the people who are visiting Australia for work and even for the tourists. Hotel business is based on the profit as well as on the country's political view and positions.
Australian government is helpful in that field. The government launched various programmes such as Hotel Energy Uplift Program, where the hotels can apply these methods for better and more responsible energy usage. They have to have a Australian business number and they need to be authentic (Kostic, Ratkovic & Forlani, 2019).This program is encouraging the reduction of energy and less carbon usage and even this is taken by the government as the first foot step toward the achieving of sustainable goals.
The use of sustainable energy is based on the points and the hotel chains including the government are trying to achieve that goal. Besides, they are likely to introduce their new strategies to make it more convincing. The Australian government is trying hard to make that work for the enhancement of their economic position in world politics as a major political power.
The legal and taxation process of Australia is also very easy going. The visa procedures are quite easy and it is less time consuming than other countries. The business personnel or the tourists do not have to face the various procedures for applications or do not have to go through any complicated scenario to get a visa. It is indirectly beneficiary to the hotel chains because the tourists favour Australia for their vacation.
Hilton Adelaide is no other exception in this case. This hotel is concentrating more into their service. The political issues and legal simplicity attracts the tourist automatically to Australia and as the hotel established themselves as a five star classic sophisticated choice for stay, a number of people are choosing this option when they visit Australia (Hay, 2017). The various facilities as well as the government relaxation on tax act as encouragement into various business events.
This hotel is capable of maintaining the price affordable and even they are capable of producing world class service due to the country's calm atmosphere and the help and support of the government in the hotel chains and specially those who are trying to merge their service into a more sustainable way. The government has taken various programs and the participation of Hilton Adelaide is quite commendable in that as one of the lead hotel chains.
Economic Elements
The economic factors are important in hotel businesses, especially in highly populated countries such as Australia. Australia is the sixth largest country of the world covering 7.7 million square kilometres. The economic growth of the country was 2.22 percent as recorded in 2017. It is estimated to increase again by 2 million until 2022 (Sonnenschein, Barker & Hibbins, 2019). The unemployment rate of the country is expected to decrease in the upcoming years.
Adelaide is one of the biggest cities of Australia. Out of the most flourishing and largest industries in the world, the hotel industry is the foremost. The major part of this industry comprises luxury hotels. Economic fallouts such as recessions and inflations have reduced the ability of people to afford these costly hotels. These factors have induced the necessity of the budget hotel industry. The investors make huge amounts of investments for the hotel industries from all over the globe (Bi, Liu, Fan & Zhang, 2020).
Hotel industry is most susceptible to economic changes. A slight alteration in the economy can make an immense effect on the industry. The success of the economic stability of hotel industries depends on a few factors. These factors are unemployment rates, travel expenditure and job growth. The hotel chains across the world are gaining profits and revenue by establishing resorts all over the world.
The location of the hotel is also a primary factor behind the economic growth of the hotel industry. Foreign exchange rates control the economic factor of the hotel...