Task Write a Blog on IMC addressing the following topics: In your own words, define and discuss IMC using your text and at least 4 other academic resources (i.e. academic journals etc.) Briefly...

Task

Write a Blog on IMC addressing the following topics:

In your own words, define and discuss IMC using your text and at least 4 other academic resources (i.e. academic journals etc.)

Briefly discuss how IMC has been utilised well using 2 Australian organisations of your choice.

Discuss how IMC plays a significant role in the overall marketing and business strategy

Ensure you define IMC using theory and research (to support your opinion) and then discuss its application using the organisation chosen and explaining how it has worked in your own words.