The 221BC's case studies located at the end of Chapters 8 and 9 of your textbook. See link fr textbook below.Answer the two questions below in 100 -150 rooms each
Answer the two questions below in 100 -150 rooms each
Click link below learn more about the company "221BC".
Social Media Marketing - Tuten
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1. Please review 221BC's case study at the end of the Chapter 8. Should 221BC consider the zone of social entertainment as a social media strategy? Why or why not?
2. Please review 221BC's case study at the end of the Chapter 9. What other social commerce strategies and tools would be useful for 221BC? What recommendation can you make for the brand?
Please give your thoughts on Discussion 1, Disscious 2, and Discussion 3 in 100 -150 rooms
Disscusion #1
I think that 221BC should implement some form of expansive social entertainment as a social media strategy. Previously mentioned last week in regard to “types of content would fit 221 BC's brand message and strategy,” a contest could be held that encourages “likes” among consumers that contribute text, videos, advice and other information. Another possibility/contest is a competition among users that create a video that conforms to 221 BC's brand, whereby consumers create a brief 30-45 seconds video that incorporates images of consumers engaged in a healthy lifestyle, promoting kombucha brand/products. The firm selects the top 20 videos and conducts a contest among viewers, consumers who rate their top 3 videos who register likes and a brief comment(s). The winner is selected to be a temporary spokesperson for six months. The game could be accessed by way of smartphones or the firm’s webpages. Ads that are part of 221 BC's marketing strategy on social media and traditional media advertise the contest/campaign to solicit videos from the public. Soliciting videos fits within the current age bracket of consumers (age range that is 25 and 35 years) that use Tik Tock, You Tube, and other social media platforms.
Discussion #2
On 221 BC’s webpage, there is a clear message regarding its brand and product line. Adding to the brand of a healthy lifestyle (a natural connection to and understanding of the complex world of microbes) is a more active lifestyle, something I have previously mention. The images on its primary web page shows consumers that are enjoying the products and have brief comments on why Kombucha drinks are a better choice, there are no active images of those who consume the firm’s products. I would add images of men, minorities who are involved in sports, activities that require exertion of energy and link the products as part of explaining health insights and promoting benefits from using the products.
In regard to social commerce strategies and tools would be useful for 221BC, the firm already has established a Facebook and Instagram social media accounts, and its own blog. The initial search on 221BC webpages shows no locations selling its products near my area. After conducting an online search, I located Kombucha 221 BC drinks at Wholefoods webpages and within a 25 mile limit one of its stores is selling its products. Wholefoods had additional social media links with Twitter, Youtube, and Pinterest. It seems reasonable that 221BC would want to use the same social media sources as its distributors. (https://www.wholefoodsmarket.com/product/kombucha-221bc-organic-berry-hibiscus-kombucha-b0776zqhnl). Using the same approach as Wholefoods, 221BC should employ Youtube and use the videos form the contest I mention in part one from its current consumers to generate an interest and sales. These same social media videos may be useful for TV commercials in selected areas where 221BC has identified as a potential growth region geographically. There are six retailers in addition to directly purchasing from 221BC. It may be a viable alternative to partner with its existing retailers on connecting with these firms to market its drinks.
Discussion #3
I had mentioned the idea of 221BC using gaming as an approach to drive engagement in our second discussion forum. And I am further convinced that this could be a solid strategy for them. I had earlier described what I now know to be a social advergame. I mentioned that they could pursue a social game that allows the audience to develop their own kombucha mix. They would be given the required ingredients but are able to add various foods and herbs to develop the healthiest or best tasting results. The player’s results could be compared against 221BC’s "taste lab” results and leader boards and awards could be issued to their community. This game should be casual and designed for smartphones as statistics show that this type of gaming is preferred and growing among females. So, this tactic is perfectly suited to drive further engagement with their target audiences as well as will reach other potential consumers. This would be a unique way to differentiate their brand and still hold true to the serious health and wellness focus that is so important to the CEO.