The assessment requires you to make use of the information provided in the business model case below - Australian Manufacturing and Distribution Company. Based on the detail provided about the...


The assessment requires you to make use of the information provided in the business model case below - Australian Manufacturing and Distribution Company. Based on the detail provided about the company, analyse this business model and create your interpretation of its current organisational design. Use relevant management and organisational theory to support your analysis. Each of the essays requires you to demonstrate how your organisational design allows this business model to manage its resources and to promote and support its products and services. Essay 1 – will start with a concise summary outline of your analysis, including a diagram, of this organisation’s design and how it currently operates. You will then demonstrate how theory explains the dimensions of structure and people management of your organisational design. Essay 1 will have an interim conclusion discussing how structure and people management interrelate. Essay 2 – is a continuation of Essay 1 and using your interpretation of the business model case’s organisation design you will then demonstrate how theory explains the dimensions of marketing and financial management. Essay 2 will have an interim conclusion discussing how marketing and financial management interrelate. Your overall conclusion in Essay 2 is to synthesise your findings for both essays to demonstrate how each of these dimensions interrelate to explain the logic supporting this business model and its organisational design. Business Model – Australian Manufacturing and Distribution Company Australian Manufacturing and Distribution Company Ambrosia is a highly successful multi-million-dollar national health company manufacturing and distributing a high-quality range of vitamins, minerals, nutritional supplements and body care products. It is a publicly listed company on the Australian Stock Exchange. The company owns its head office and manufacturing facilities and leases all other premises. The company has a strong commitment to social and environmental responsibility. It sources its raw material from the highest quality organic and ethically fair-traded sources where at all possible. The company does not sell directly to the public, all sales are through a widespread diverse distribution network that includes pharmacies, supermarkets, and health care practices in all States of Australia. The product pricing is not aimed at being the cheapest it is aimed at a fair price for a high value reliable product. It employs more than 1000 staff, well over half of which are women in all levels of the organisation. The company also offers all staff a range of benefits including higher than average salaries, job share and flextime to accommodate work-life balance. Employee remuneration also includes a profit share scheme and professional development study assistance. The company has a strong research and development group which has strategic partnerships with selected universities and other research bodies. It also works closely with the Government’s Therapeutic Goods Administration (TGA) and TGA-licensed laboratories to ensure their products adhere to their world-leading rigorous safety and quality standards. It has an education group for training health care professionals spanning natural healthcare practitioners, pharmacy staff and medical practitioners. This is a significant role and covers not just their products and services but also findings from their research group and its partnerships. It offers healthcare advice and product advice online and over the phone to both health care professionals and consumers. The company does not advertise directly through print, TV/Radio or social media, although product information is available on the company website. There is growing pressure to supply international markets however this is not agreed to yet as this will involve expanding production and increasing sales and support staff. Attached file is the essay 1 which i wrote. and you will be writing essay 2. Topic : Understanding marketing practices and financial practices. Make sure how finance, marketing and everything relates. 4 references harvard style





Oct 07, 2019
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