Case Study Project A 4000 – 6000 words group report (exclusive of annexes) involving an analysis and comparison of cases. Global strategies For a number of companies (the number equals the number of students in the group), search the Web for their company site where there is a good description of that company’s international operations. On the basis of this information, try to establish how the company enters foreign markets and what overall strategy it is pursuing (global, international, multi-domestic, transnational). Based on the analysis of the individual companies’ global strategies, make a comparison of the opportunities and threats and based on them their future perspectives. Formulate recommendations as to how the companies can strengthen their global strategy. The company can be chosen freely from the sectors: Health, Airline, Tourism, Food and Beverages, Automotive, Manufacturing, Industry 4.0
Assessment criteria • Depth of knowledge and understanding of key concepts and theories • Application of critical analysis and synthesis of relevant information and theory • Innovative and creative approach to analysis and evaluation of material • Viability of practical recommendations made • Demonstrate an ability to engage in full professional and academic communication in presentation of report
The airline industry is what I choose and the case study companies are Easy jet and klm
Explain the airline industry, what is the cu
ent global strategy of the industry in general. State the competitive advantage of each
and (KLM AND easy jet) and how it link to strategy of the Airline industry. i.e is the airline industry trying to run on green energy or electric motor, how is easy jet and klm trying align with this Are they using the sprinkler or waterfall approach or they are using both.
· What business models are they using)
· What opportunities and treats in Airlines industry
· Whats changing in the company: Easy jet and Klm
· Discuss the strategy each company is using- Easy jet and Klm
· Discuss about the opportunities and threats in the airline industry
· Which business model can they use to strengthen their competitive advantage.
Introduction to the airline Industry
Discuss the price and routes of each airline? Can the two variables affect their target customer
Strategy in business opertation
Strategy to adapt to change in business
Pestle, bowman give a introduction about it
What are the cu
ent strategy of the selected companies (easy jet and klm), what are the environmental factors that have influenced the industry.
Competitive advantages of each companies easy jet and klm
Choose which framework you want to use to describe the case companies SWOT is the most common compare both companies together, what are the case company doing today , what can they introduce to improve them. Please note you are not limited to swot analysis
Introduction to Airline Industry
1.2 Easy JET
2. Theoretical Background
2.1 Strategy of the Airline in business operation
2.1.1 Airline route and Pricing
2.2 SWOT Analysis of the Airline Industry
2.3 Strategy to Adapt to change in Business
3.0 Research Questions
What are the competitive Advantages of each Airline companies?
What is the cu
ent strategy of each Airlines?
What factors that have influenced the airline industry and the strategy applied?
5.0 Recommendation to the industry and each airline industry and recommend what strategy you recommend to improve competitive advantage.