The Automotive Industry in Germany.pdf Final Exam MGT 812 Strategic Intelligence and Analytics You work as a strategist for an automotive consultancy company. You consult a new company that is...

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The Automotive Industry in Germany.pdf Final Exam MGT 812 Strategic Intelligence and Analytics You work as a strategist for an automotive consultancy company. You consult a new company that is focusing on the production of automobiles in developing a strategic plan to enter the German automotive sector. Read the attached industry report “The Automotive Industry in Germany” to get first insights into the German automotive sector. The report can be downloaded in Moodle or online using the following link: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKE wiJwNjvq8zpAhURjuYKHTQ8DLYQFjAEegQIARAB&url=https%3A%2F%2Fwww.gt ai.de%2Fresource%2Fblob%2F64100%2F817a53ea3398a88b83173d5b800123f9% 2Findustry-overview-automotive-industry-en- data.pdf&usg=AOvVaw0MsO1_LTv2Yn4wNnWGZnGm You may use additional articles to enhance your understanding of the German automotive sector. Once you have read the article, please answer the following questions. a) Based on the information provided in the report, suggest and discuss 2 critical success factors that the new company should focus on to successfully manage its entry into the German automotive industry. (10 marks) b) Based on the information provided in the report, develop and justify a business- level strategy that the new company should pursue to enter German automotive industry. (20 marks) c) Discuss and analyse how the company would benefit from Business Intelligence and Analytics software to understand the market and to support the strategic planning process at the new company. (30 marks) d) Discuss why data preparation in the analysis process might be the biggest challenge for the company (10 marks). e) The company plans to design a customer relationship management system (CRM) system to lay the foundation for a successful launch into the German automotive industry. The company is not sure how design the CRM system and is asking for your advice. Use one of the diagrams of the system development lifecycle design phase (e.g., use case diagram, ERD, or activity diagram) to design a draft for the CRM system. Before you draw the diagram, derive and explain the assumptions for the proposed design of the CRM system (i.e., common functionalities that should be included in the CRM system, “things” to be stored by the system, and potential users of the system). (30 marks) https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiJwNjvq8zpAhURjuYKHTQ8DLYQFjAEegQIARAB&url=https%3A%2F%2Fwww.gtai.de%2Fresource%2Fblob%2F64100%2F817a53ea3398a88b83173d5b800123f9%2Findustry-overview-automotive-industry-en-data.pdf&usg=AOvVaw0MsO1_LTv2Yn4wNnWGZnGm https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiJwNjvq8zpAhURjuYKHTQ8DLYQFjAEegQIARAB&url=https%3A%2F%2Fwww.gtai.de%2Fresource%2Fblob%2F64100%2F817a53ea3398a88b83173d5b800123f9%2Findustry-overview-automotive-industry-en-data.pdf&usg=AOvVaw0MsO1_LTv2Yn4wNnWGZnGm https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiJwNjvq8zpAhURjuYKHTQ8DLYQFjAEegQIARAB&url=https%3A%2F%2Fwww.gtai.de%2Fresource%2Fblob%2F64100%2F817a53ea3398a88b83173d5b800123f9%2Findustry-overview-automotive-industry-en-data.pdf&usg=AOvVaw0MsO1_LTv2Yn4wNnWGZnGm https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiJwNjvq8zpAhURjuYKHTQ8DLYQFjAEegQIARAB&url=https%3A%2F%2Fwww.gtai.de%2Fresource%2Fblob%2F64100%2F817a53ea3398a88b83173d5b800123f9%2Findustry-overview-automotive-industry-en-data.pdf&usg=AOvVaw0MsO1_LTv2Yn4wNnWGZnGm https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&ved=2ahUKEwiJwNjvq8zpAhURjuYKHTQ8DLYQFjAEegQIARAB&url=https%3A%2F%2Fwww.gtai.de%2Fresource%2Fblob%2F64100%2F817a53ea3398a88b83173d5b800123f9%2Findustry-overview-automotive-industry-en-data.pdf&usg=AOvVaw0MsO1_LTv2Yn4wNnWGZnGm
Answered Same DayNov 18, 2021MGT804ICMS (International College of Management Sydney)

Answer To: The Automotive Industry in Germany.pdf Final Exam MGT 812 Strategic Intelligence and Analytics You...

Tanmoy answered on Nov 20 2021
141 Votes
Final Exam MGT 812 Strategic Intelligence and Analytics
Suggest and discuss 2 critical success factors that the new company should focus on to successfully manage its entry into the German automotive industry
The two critical success factors that the new automobile company should focus on are (1) Leadership in research and development process (2) Sustainable mobility.
R&D Leadership: These are necessary becaus
e there is need to make a paradigm shift by lowering the cost of production and improving the efficiencies at all the levels of production process. Thus, through innovation and research and development the new automobile company can manufacture original equipments and can be regarded as the OEM or Original Equipment Manufacturers. It will also help in the improvement of the automotive OEM needs both internally as well as for external purposes. It is the first stage of any developmental process and the new automobile company being a new manufacturer can go for research and technological development of its new cars in Germany. There is tremendous opportunity for R&D through investment in the care segment which amounted to almost €22 billion as on 2017. The most innovative sector in Germany is the automobile sector which accounts for almost 35% of the total expenditure made in Germany in the R&D segment which is around €57 billion as of 2017. The number of skilled and unskilled labour involved in the R&D segment of Germany reached to the 114000 people. Research and Development process is a risky area as it is difficult to manage and the researchers have no idea of how to achieve the desired results. Also, there is no guarantee that higher expenditure on R&D will benefit in the form of innovation, higher profits and greater amount of market share. But, the research and development process in Germany is strong enough as the manufacturer can use the mark of “Made in Germany” which will enable them to increase the competitiveness. Thus, all these factors combine to deliver a highly efficient car in Germany by the new car manufacturer.
Sustainable mobility: The research report of McKinsey states that the overall market value of the automobile market with the new and optimized combustion engine is set to reach between €280 billion and €330 billion by the end of FY2020. Thus there is tremendous opportunity for the new care manufacturer to innovate a new internal combustion engine which will help to enhance the energy efficiency of the car, help to develop the alternative driving technologies like invention electric vehicles in huge quantities along with charging stations at regular intervals, a mixed or hybrid car technology and fuel cell cars which will help to make the new cars using lightweight materials and sophisticated electronic technology. The cars must be made in such a way which will assist in reducing the carbon emission which is a major factor which is augmenting the pollution, smart traffic management and finally supporting the German government prudent initiative which emphasizes on the developing of future mobility growth. The new company can emphasize on manufacturing small and highly charged up homogeneous combustion engines which will have double clutch transmission technology. This market is very prospective in Germany and is estimated to be valued in between €325 billion to €500 billion market in 2020.
Develop and justify a business level strategy that the new company should pursue to enter German automotive industry
The business level strategy of a new company in Germany can be analysed through the PESTLE Analysis.
PESTLE Analysis
Political: German government in the advent of the Global pandemic has announced to support the automotive industry and infusion of €3 billion. This announcement was made after meeting with the German councillor Angele Merkel. This was an initiative to support the workers and thousands of people directly or indirectly involved with the automobile industry (DW.com; Germany to pump additional €3 billion in ailing automotive industry). Also, this is a support delivered by a stable political government in Germany.
Economic: The economic...
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