The company I have chosen is Gilead Sciences [NMS:GILD] Assignment 1: External Environment Analysis (25%) Purpose: This assignment is the first of three assignments. You will use the tools and apply...

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The company I have chosen is Gilead Sciences [NMS:GILD]


Assignment 1: External Environment Analysis (25%)


Purpose: This assignment is the first of three assignments. You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.


Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This assignment provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).


In this assignment, students are presenting a PowerPoint presentation. The expectation is that the presentation provides the level of detail to help a viewer grasps the main topics and to fully understanding the External Environmental Analysis.


Analysis is the operative word. In analyzing the external environment, you are expected to thoroughly research and take that research and break it into small parts to gain a better understanding of what is happening in the external environment of the business. In researching an industry, it is important to understand that every company within an industry is different so gathering information on one company does not mean that the collected information is relevant to other company within that industry. When researching, parsing the material is critical to an accurate analysis. Avoid presenting just any information as that may lead to using irrelevant information.


You will then create the PowerPoint Presentation using the Note section to share the analysis. In using the Note Section of the presentation, you are expected to present information and support the ideas and reasoning using the course material and your research. You will not lift any information from source documents without properly citing and referencing. For the technical analysis aspect of the assignment, you are required to create the technique on your own and may not use from any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.





NOTE:
All submitted work is to be your original work (only your work). You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APAPublication Manual, 6th Ed. (You are held accountable for in-text citations and an associated reference list only).






Instructions:






Step 1: Preparation for theProject





As you prepare tocreate the PowerPoint, read the following requirements that will help you meet the writing and APA requirements.





  • Use the grading rubric while completing the assignment. Refer back to the rubric to ensure you have met the requirements.




  • Contractions are not used in business writing, so do not use them in this assignment.




  • In completing this assignment, you are required to support reasoning or conclusions using in-text citations. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.



  • Whenusing a source document, the expectation is that the information is cited and referenced with a page or paragraph number.



  • No books are allowed other than the course eBook.



Step 2: How to Set Up thePowerPoint Presentation




Create a PowerPoint Presentation. The final product will be no longer than 20 slides including the title page and reference page. You will use the note section of the PowerPoint to discuss, explain and support the reasoning and conclusions for the information presented in each slide. The expectation is that what is presented is more than a few sentences.






Step 3: External Analysis


After reading the course material in the first three weeks, you will perform an external analysis on an industry where a company from the list below operates and competes. You will select one of these companies to complete the analysis. Students who fail to use the companies on the list or an unapproved company will receive a zero for the assignment.


Gilead Sciences [NMS: GILD]


Edwards Lifesciences Corp. [NYS: EW]


Ballard Power Systems, Inc. [NMS: BLDP]


Soitec SA [NBB: SLOI F


Orange [NYS: ORAN]




Focus on factors related to the company’s industry and the environment that it and its competitors make. The factors to measure are those identified in a SWOT, five Forces, PESTEL, EFE, and CPM.


In completing the assignment, you will perform research on a selected company, its industry, and its competitors.





Step 4:Complete an External Environmental Analysis:


Use tools, concepts and information from your own research to perform an external analysis of the company’s environment. Include the following:



  • Company overview

  • Industry analysis

  • Competitive analysis: [Use the company’s closest competitors plus the selected company.]

  • Techniques Analysis: PESTEL, Five Forces, OT from SWOT, EFE, and CPM.

  • Trends: Discuss trends significant to the industry and company and discuss key areas of uncertainty related to trends or events that potentially could impact the company’s strategy.

  • Utilize the Notes section to support each slide






Step 5:
Using the grading rubric, ensure all required elements are represented in the presentation.






Step 6:Proofread for organization, spelling, and grammar and completeness.



  • Use the spell check in MS PowerPointas a first measure;

  • Read through the PowerPoint aloud;

  • Have someone who has excellent English skills to proof the presentation.




Answered Same DayNov 06, 2019

Answer To: The company I have chosen is Gilead Sciences [NMS:GILD] Assignment 1: External Environment Analysis...

David answered on Nov 30 2019
102 Votes
Slide 1
    Established in 1987 for discovering, developing and commercialising drugs.
    In the few years of incorporation, Gilead Sciences concentrated primarily on developing and discovering antiviral drugs.
    Headquartered in California, and working as a member of the NASDAQ Biotechnology Index and S&P 500.
Gilead Sciences is a renowned American biopharmaceutical company established with the purpose of discovering, develo
ping and commercialising drugs. In the initial years, company has focussed on developing antiviral drugs used for treating HIV, Influenza, hepatitis B, hepatitis C. and Sovaldi. Within few years of incorporation, Gilead Sciences has expanded operations in several countries, like North America, Asia, Middle East, Africa, Australia, South America & Europe for discovering new blockbuster drugs (Gilead, 2017).
*
    Stable political system with bureaucratic government structure ensuring good level public participation.
    Economic environment is fostering in terms of economic growth and developments.
    Creating and developing encouraging political and economic environment providing new set trends to business firms.
US is characterised with favourable political and economic environment fostering new range developments and trends to the business firm. The political system of the country is stable and strong in terms of prevalence of bureaucratic system ensuring active involvement of general public. The government does not act in strict manner as it ensures regular involvement of general public. The economic environment is also favourable as it encourages economic growth and developments (Agola & Hunter, 2016).
*
    Social demographics changes constantly in terms of changes in customers’ requirements and preferences.
    The purchase choices and preferences changes significantly asking business firm to modify business operations and product offerings.
    Technological environment is also evolving fostering new advances and developments.
     
In the country, social demographics changes constantly in terms of changes in customers’ requirements and preferences. The purchase choices and preferences changes significantly asking business firm to modify business operations and product offerings. This purchase shifts create pressure on business firms to constantly conduct market research and infe
ing consumer behaviour. Likewise, technological environment is also evolving fostering new advances and developments. This climate requires modifications in product offerings and result in product obsolete (Odunlami, 2011).
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    Complicated set of legal & environmental frameworks necessitating business firms adjusting operations and activities.
    Biotechnology industry is required to face wide and complicated set of rules and regulations.
    Environmental norms requiring preservation and conservation of environment.
    Asking business operations to act in accordance with legal and environmental norms.
This external environmental factor fosters new range opportunities and implications. In legal terms, it is argued that healthcare and biotechnology industry is required to face wide and complicated set of rules and regulations. There is stringent framework of rules and regulations which are necessary for biotechnology business firms to comply and follow. Likewise, US is also having strict framework of environmental rules mandating business firms to protect and preserve environment (Zisa, 2013).
*
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    Biotechnology industry enjoys good number firms and players.
    Factors dete
ing entry of new players are high capital requirements, less scope of economies of scale, time incu
ing in building capacities, high investment on research and development, etc.
    In spite, new entrants are searching new ways of entering in industry for providing new proposition to customers.
It ranges from medium to high with new entrants in biotechnology and healthcare industry. The main dete
ing factors are high capital requirements, less scope of economies of scale, time incu
ing in building capacities, high investment on research and development, etc (Sun, 2011).
*
    Customer base are highly demanding expecting best offerings on lowest possible price.
    Creates pressure for discovering new and innovative offerings fostering health...
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