The company marketing report is to be based on a company (product/service) of your choice. The company must have an online and offline presence. You are expected to analyse the current market...

Running Head: MARKETING MANAGEMENT    1
MARKETING MANAGEMENT         14
CONTEMPORARY MARKETING
SUBJECT CODE MKT601
Executive Summary
This is the marketing report of The Woolworths group. In this report, the market situation of the company is analysing and focused on the entire factors of targeting the market of the company. At the same time, the report also focuses on the target customer of the organisation. The next session of the report is also highlighted the mix marketing method of the company that market strategy of the company can be understood by the easy access
Table of Contents
Introduction    4
Situation Analysis    4
SWOT Analysis    6
Target Market and Positioning    9
Marketing Mix Strategy    10
Recommendations    12
Conclusion    12
References    13
Introduction
This is a marketing report of Australia-based Woolworths group, which is basically a retail-oriented company. The report states the market situation of Woolworths group and analyses the target market, challenges of the entire business and competitive market of the organisation. However, this report is including a SWOT analysis for Woolworths group and provides a brief discussion of strength, weakness of the company. The market strategy of the organisation that they set up their target market and segmentation is also including in this report. It helps to synthesis a brief knowledge of Woolworths group's mix marketing strategy that helps the company to mitigate their organisational goals.
Situation Analysis
    The Woolworths group is a retail industry that extends its business in Australia and New Zealand. However, the company is providing food items to its customer and connects with the operation of a supermarket in Australia. They provide food, drink and other products to its customers. However, the company is also linked with the hotel and pub business that help them to expand their market. The Woolworths group is enhancing a suitable market of sale and distribution strategy that they can mitigate their business objects. The higher authority of the organisation focuses on the segmentation of their customer that they can set up the sales market.
However, they put great attention to identify their target customers and supply chain that affects their entire business. They focus on the regional customers and pay great attention that they can provide their food for the wider community in Australia and as well as in New Zealand. However, it is the second largest company that exposes that the company has a great business opportunity in its further future (Laff, 2017). The management of the organisation focuses on the market segmentation that they can identify their target customers and can build up a suitable market plan on behalf of the company. They categories their customers according to their age, preferences and income wise. However, they provide their food items and other services to all aged customers. At the same time, they also provide several variations in their food item that they can satisfy the entire customers they plan to target for their marketing.
They chose high as well as average income customers who can purchase money for their food items and other services. They also focus on business profiles as their target customer as they also provide suitable hospitality services for their customers (Allen, 2016). They focused on the young generation as their target customers as they provide pub services for them and pay great attention that they can enhance sufficient satisfactory factors in their services. Ar the same time they also target young women, kids, and householders as their target and provide all types of facilities in their supermarket. The Woolworths group is leading over its competitors in the present market.
However, the major competitor of their company is recognised as Tesco, Walmart, Korgar, Carrefour, LIDL and Amazon. The Woolworths group overcomes this competition with efficiency as the management of the company focused on the suitable strategy that they can resolve the entire business issue from their workplace and develop the right environment for their business. However, the company obtains the market capital for it by forty billion. The growth of their market is increasing and it has been found from the different resources that it grows near five per cent growth in the last twelve-month progress in the year, 2017 to 2018. However, it is less than one per cent that the organisation has achieved in the year, 2010. At the same time, it has been found that three per cent of growth has been obtaining in the organisation for the last three years (Atkinson, 2016).
SWOT Analysis
    Strengths
    Weaknesses
    · The Woolworths group is regarded as the classical organisation among all who introduce first time the model of modern retail business.
· It has more than nine hundred stores.
· It provides several schemes for its target customer under the loyalty of their brand.
· The Woolworths group has more than one million employees.
· Provide excellent services and products for their customers.
· Their brand is popular among its customers.
    · Global presence has been limited than its competitor in the global aspects.
· The growth of the online brand has been restricted.
· Woolworths group partial to a certain market
    Opportunities
    Threats
    · It has huge opportunities to promote their business through sponsorship and advertising.
· It can synthesis the desirable growth by analysing strategic and franchise model of emerging finance.
· It can boost its business by setting up stores in a new location.
    · The overall...