The ESPN Sportszone, , is a major sports information site. Most of the content is free, but ESPN has a premium membership (articles marked with IN are only available through it) for a monthly or an annual fee. Similar but free sports content can be found at CNN/Sports Illustrated at and CBS Sports Line at . Since ESPN has put a price tag on some of its sports content, it implies that the utility of a premium membership cannot be found at a free site and is, therefore, worth the price. Is this the case? Use the utility maximization rule to justify subscribing or not subscribing to the premium membership.