The main company Is Mcdonald's and the competitors are Burger King and Wendy's.First, you should select a company, research two of its competitors, and create a report to present to the client in...

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The main company Is Mcdonald's and the competitors are Burger King and Wendy's.First, you should select a company, research two of its competitors, and create a report to present to the client in which you analyze the business’s current competitive standing within its industry using at least two competitive analysis models/tools with a focus on the role IT plays in determining its current competitive posture; one of the models used in the analysis must be Porter’s Five Forces. It is recommended that you search the Internet to identify industries/companies for which Porter’s Five Forces analysis has been completed prior to selecting the company on which you will focus your response. Part 1 of your business analysis should be 5–7 paragraphs in length and include at least two references from the Walden Library or other scholarly academic sources.


Answering these two questions:

  • Describe the company you selected for your analysis, as well as its competitive landscape, and explain why it can be characterized as a competitive business. (225–300 words, or 3–4 paragraphs)

  • Identify at least one type of competitive strategy that this business uses, including specific examples/evidence to support your assertion. (150–225 words, or 2–3 paragraphs

NOTE:For each prompt, be sure to reference at least one scholarly source to support your answer.
Answered 1 days AfterJul 02, 2021

Answer To: The main company Is Mcdonald's and the competitors are Burger King and Wendy's.First, you should...

Deepti answered on Jul 03 2021
141 Votes
SOLUTION:
The company selected for analysis is McDonald’s. Its competitive landscape includes competitive rivalry,
bargaining power of customers, bargaining power of suppliers, strong force of threat substitution and moderate force of threat from new entrants in the food industry. The competitors include Wendy’s and Burger King. The Porter’s Analysis model offers insights to support strategic management and addressing issues in the external environment of the business. The company uses artificial intelligence technology to increase efficiency of its ordering process. It will replace human servers with voice-based technology. On the basis of Five Force analysis, the company comes up against effects of external factors at different intensities around the world. These can be listed as strong force in competitive rivalry, bargaining power of buyers and threat of substitutes; moderate force in threat of new entrants and weak force in bargaining power of suppliers. The first force of competition is tough as the specific sector of food industry, i.e, fast food is saturated. The Porter’s model handles the competition on the basis of higher number of...
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