The newly hired CEO has been actively investigating the declining performance of Coastal Medical Center and was given clear direction by the board of directors to get the organization back on track....

The newly hired CEO has been actively investigating the declining performance of Coastal Medical Center and was given clear direction by the board of directors to get the organization back on track. How would benchmarking help Coastal Medical Center move forward on a new road to success? Questions 1. What type of organizations should Coastal Medical Center use as benchmarks?