The profit paradigm: Seeing profit maximization as the ultimate end of business reflects a skewed picture of reality. Businesses do not need to be profit maximizers to take their functional role in...

The profit paradigm: Seeing profit maximization as the ultimate end of business reflects a skewed picture of reality. Businesses do not need to be profit maximizers to take their functional role in society of providing needed goods and services. Financial management should move from profit maximization to profit optimization, wherein the profit paradigm competes with stakeholder interests and triple bottom line value.