the questions are attached

Running Head: Market Entry Plan         1
Market Entry Plan         4
MARKET ENTRY PLAN
Executive Summary
This project aims to identify the market segment of an International Market in the Australian Market. The main purpose of the project is to identify the segment on which the marketing plan would be able to operate on a large basis. The assignment also includes market entry mode choices. This assignment would determine the market mode choices that are suitable or relevant for the market segment. This project also deals with the framework pricing of goods and services. The assignment gives detailed information regarding the distributional and the promotional strategies of the company
Table of Contents
Introduction    4
Identification of the Australian Market and Justification    4
Open market theory    5
Laissez-faire economy    5
Monetarism    5
Market Entry Mode Choices    6
Exporting    6
Licensing    7
Franchising    8
Appropriate Market Entry Mode    8
Frameworks    9
Pricing Strategy    9
Distributional Strategy    9
Promotional Strategy    10
Conclusion    10
References    11
Introduction
In this assignment, the market entry plan has been discussed about a particular good that is going to enter the market in the following year. Any newly launched good requires a perfect market entry plan for its introduction. The market plan requires us to be helpful and conducive to the goods to make sure that the particular good makes proper business in the market. The goods require a proper market segment for its operation in the economy. In this assignment, the Australian market segment has been talked about. The Australian Market segment is a very well known market internationally. A market is a place for wide marketing across the globe. This assignment aims to identify the pros and cons of the Australian Market. There are several entry modes in the market.
Identification of the Australian Market and Justification
The Australian market is a huge market that operates on a large scale worldwide. The operational activities of the Australian market influence the whole world. The Australian Stock Exchange influences world trade on a huge scale. ASX is the marketing operator of Australia. Some of the major international companies work with the collaboration of Australia. Australia has a highly developed market economy. The dominance in the Australian market is of the service sectors. It constitutes about 62% of the total economy. There is 78% of the total employment. Australia has a huge impact on the world economy. The export percentage is 64%. The bargaining power of the customers in the market is quite high since there are a lot of options for substitutes in the market.
    Australia is a very successful economy. The market economy of the country influences the whole world. The operational activities of the Australian market make an impact worldwide. The development of the market can be supported by relevant theories and justifications.
Open market theory
This theory is referred to as the theory of globalization. Globalization means open trade with all the countries of the world. Open economy refers to the fact that the country is open with all its resources and any foreign country can come and do trade with the homeland country. Australia follows this theory. This theory is perfect for the development of the world economy. Also, with the help of this theory, Australia would invite various trade forms and products to develop its economy. Australia follows the open market theory which would help the product THE ORIGINS to reach to the customers on a world platform.
Laissez-faire economy
Laissez-faire economy refers to the economy where there is no government intervention in the dealings between the private parties or the company. In a Laissez-faire economy, the company is free from any kind of government regulations and policies. A Laissez-faire economy would be perfect for the private firms to operate since there is no intervention from and the government and the firms have open freedom in operating their business. Australia follows the Laissez-faire economy where there is the least intervention from the government. THE ORIGINS can operate peacefully in the market without the provocation from the government.
Monetarism
Monetarism is referred to as the practice of controlling the price of the supply in the economy. This method of marking the economy is stable and strong. The money involved in supply often goes out of reach...