The report is about corporate social responsibility. use a case company for example Patagoniadiscuss how a company that has a (pro)active strategy on sustainability integrates sustainability into their policies and practices. i attached a word document
Corporate social Responsibility Individual Assignment This assignment is an individual case study report. The report should describe and discuss how a company that has a (pro)active strategy on sustainability integrates sustainability into their policies and practices. In the paper, the student should demonstrate his/her understanding of the insights discussed in class and in the readings, and apply these insights to critically assess the case organization’s transition towards sustainability. The central question of the case study is: How should the strategy and practices of be assessed with regards to its transition towards a sustainable enterprise? In answering this question, the student needs to demonstrate that he/she understands and can apply the concepts, standards and best practices, discussed in class. The paper (excluding appendices) should be approximately 3000 – 4000 words and structured as follows: 1. Introduction (300-500 words) 2. Background literature and development of an analytical framework (1000-1200 words) 3. Selection of case and data collection methods (100-300 words) 4. Case descriptions and discussions (1000-2000 words) 5. Conclusion and recommendations (300-500 words) As an appendix to the paper, a brief reflection on the student’s three main learnings from the module should be added. Assessments must be submitted using the correct front sheet that is included with this assessment briefing pack. Assessments are to be word processed in an appropriate 12pt font and double line spaced. Referencing must be in the standard Harvard style. The paper will be assessed on the following criteria: • Analytical framework (25%) • Based on relevant literature • Coverage of sustainability perspectives • Appropriateness for the analysis of the cases • Structure and reasoning (20%) • Clear structure • Consistent application of the analytical framework • Transparent, evidence based, reasoning • Data collection (20%) • Transparently revealed • Substance of data provided • Clarity of presentation • Discussion (15%) • Reflectiveness • Relation to literature • Academic standards (15%) • Proper referencing • Adequate writing style • Quality of English • Overall coherence of the paper Use a case company of your choice(Patagonia is a good example) I attached a classmate report to serve as a framework please ensure you avoid copying of the class mate work and plagiarism. Havard Referencing I want the report to be structured as the report I attached to this document. Write 3,250 words excluding references Textbook used by lecturer :Managing the transition to a sustainable enterprise by Rob van tulder, rob van tillburg International Corporate Sustainability SM42 By Student Name: Nwosu Chukwunwike Celestine. Student No: s1136658 Year: 2021/2022 Table of Contents 31.0 Introduction 42.0 Background and Theoretical Framework 52.1 Conceptualization of Corporate Sustainability 62.2 Analytical Framework for Sustainability 83.0 Selection of Case and Data Collection Methods 93.1 Case Descriptions and Discussions 123.2 Assessment of Intel’s Strategy and Practices towards a sustainable enterprise 154.0 Conclusion 155.0 Recommendations 17References 1.0 Introduction There is a new paradigm gathering so much influence in the corporate world, and that’s sustainability. Corporate sustainability has steadily grown over the past few decades into a behemoth tool business are now using to exert so much control. Long before now, a popular belief was that businesses exist to make profits only while the responsibility of sustainability lies solely with the government. This view portrays businesses to be economic actors while governments are considered politic actors, and sustainability rests under the spectrum of the latter. But this view doesn’t hold anymore (Palazzo & Scherer, 2011). The authors asserted that many businesses are now participating in social and political responsibilities that are beyond their legal requirements, thereby filling the regulatory lacuna that is supposed to be within global governance (Palazzo & Scherer, 2011). The last several decades have seen a rise in the number of multinational corporations engaging in environmentally friendly initiatives. They are involved in public health, education, social security, and the preservation of human rights, among other things. Despite this, there has been a debate among business executives on what constitutes a firm's social responsibility. First, it was argued, businesses have no other obligation than to maximize shareholder returns, but this line of thought veered off course when social activists and others realized that a company's financial gain has to come from somewhere. As a result, they began to advocate for a broader responsibility for a company. By early 1970s various legislation and agencies began to emerge, leading to this new paradigm—Corporate Sustainability—in the business world. All four agencies are responsible for protecting workers' health and safety; they include the Environmental Protection Agency (EPA), Equal Employment Opportunity Commission, the OSHA, and the Consumer Product Safety Commission (Carroll, 1991). Sustainability has become an important aspect of the society from economic situation, climate change, to social inequalities (Silva & Gouveia, 2016). To emphasize the importance of sustainability, Nidumolu et al. (2009) declares that “there’s no alternative to sustainable development”, maintaining that many companies are now convinced that they need to be more eco-friendly to become more competitive. The authors further said that companies treat sustainability more as a social responsibility than for financial gains because it doesn’t provide immediate financial returns. This report examines various literature on sustainability, especially the development of analytical framework to help further understand the integration of sustainability in a company. Intel Corporation was selected for a case study, and this report describes how Intel Corporation integrates sustainability into their policies and practices. It also demonstrates certain factors that are considered in assessing the strategies and practices of Intel Corporation’s transition towards being a sustainable enterprise. It finally offers recommendations on sustainability practices. 2.0 Background and Theoretical Framework After examining 30 multinational firms, Nidumolu et al. (2009) found that "sustainability is a goldmine of organizational and technology innovations that generate both bottom-line and top-line profits." This is because the researchers believe that going green cuts costs, increases revenue for firms by offering superior products, and enables them to start new businesses. Additionally, the authors found that if businesses prioritize sustainability, they will be able to create competencies that will offer them a competitive edge, as sustainability is a necessary component of business development (innovation). Numerous academic and non-academic studies have attempted to define what social responsibility means to businesses. However, it doesn't appear that there is a single defining statement here. Despite the fact that there is no single accepted definition of corporate social responsibility (CSR), its definition changes depending on the nation, firm, and researcher involved (Massoud, 2010). CSR's ambiguity can be attributed to a lack of agreement on what the term actually signifies (Carroll, 1979). Despite this, there are a few meanings that are universally recognized. "Decisions and actions done for reasons at least partially outside the firm's direct economic or technical interest," as defined by Keith and Davis (1960) in Carroll (1991). Corporations' social responsibility (CSR) refers to the ethical principles that should govern the interaction between corporations and society, according to Eells & Walton (1961). These definitions are more outdated, as corporate social responsibility has evolved beyond what it was originally intended to encompass. To put it another way, Stobierski's (2021) definition of CSR as "the premise that businesses are responsible for society as a whole" is more current. In any case, Vo (2011) believes that CSR should not be an externality, but rather be included and integrated into every aspect of the organization. According to Silva & Gouveia (2016), sustainable development is no longer just about increasing profits for shareholders, but rather includes the interests of all stakeholders, including employees, suppliers, consumers and the community in which the company operates. Even more, CSR programs encourage corporate executives to analyze procedures relating to how they hire and manage personnel, procure products or components, and provide value to customers. (Stobierski, 2021). Over time, distinct elements of corporate sustainability have revealed varied discourses on the issue of sustainability, even when they are treated as separate subjects (Giovannoni & Fabietti, 2014). As a result, an integrated approach to sustainability would necessitate simultaneously fulfilling the potential of its primary dimensions (financial, social, and environmental) while managing the conflicts, trade-offs, and synergies between these dimensions. 2.1 Conceptualization of Corporate Sustainability In 1979, Carroll established a four-part conceptualization of corporate responsibility which are still famously used today. The author believed that corporate sustainability must exist under these four parts: economic, legal, and ethical and philanthropic responsibilities. (Carroll, 1979). By 1991, this conceptualization has been designed into a pyramid to fully understand what the concept depicts. Tis pyramid can be seen in figure 1 below (Carroll, 1991). This pyramid portrays the four components of corporate responsibility, regarding the economic component as the building block upon which all other responsibilities are anchored. Carroll (1991) explored the nature of corporate social responsibility (CSR) focusing on clarifying its component parts, and by so doing, the author believes the characterization would be useful for corporate executives. It would allow an organization to simultaneously fulfils its economic, legal, ethical and philanthropic obligations Figure 1: The Pyramid of Corporate Social Responsibility (Carroll, 1991) To further elucidate on the new dimension sustainability has taken, just as different from a mere Corporate Social Responsibility, El Zein, et al. (2020) reports that in 2015 218 US funds integrated Environmental, Social and Governance (ESG) factors into their investment process while the number increased to 315 in 2018, amounting to $161 billions of total assets under management. Not only in the US, but this practice has become a worldwide business investment with the global sustainable investment increasing from $18, 276 billion in 2014 to $30,683 billion in 2018, which means 675% increase. Sustainability has somewhat revolutionized business practices. Company do a lot nowadays to enhance their value, especially heir intangible value which is referred to as “brand equity value”. This brand equity value comprises ethical investment, sustainability and firm behavior. This has led to massive growth in responsible investment known as “Environmental, Social and Governance” factors in portfolio selection and management. This means one thing: even investors have become serious about environmental sustainability—from how companies treat employees to how they influence the society. 2.2 Analytical Framework for Sustainability As sustainability development is far more imperative now than ever before, companies can’t afford to sit on the fence anymore. They just have to be part of the solution (Carroll, 1991). Various theoretical models and frameworks have been established to help researchers incorporate these three criteria and any other aspect that is deemed appropriate. In 2004, Norman & MacDonald made a significant contribution to this evolution with their notion of the Triple Bottom Line (TBL), which asserts that it is no longer adequate to judge businesses by their economic performance, but also by their social and environmental impacts (Norman & MacDonald, 2004). John Elkington's 1997 book, "Cannibals with Forks: The Triple Bottom Line of 21st Century Business," popularized the phrase Triple Bottom Line