The second step is to engage a responsible business “champion,” a powerful individual in the business who can lead the first responsible business activities. Differently from large companies, SMEs...

The second step is to engage a responsible business “champion,” a powerful individual in the business who can lead the first responsible business activities. Differently from large companies, SMEs often start with small, isolated activities, in which they can make a big impact. Those first wins can then be integrated into a coherent responsible business system. SMEs rarely begin with or even achieve a coherent responsible business strategy.