The short-run paradigm: It is easier to consider short-run effects in decision making. They are safer to estimate than long-run factors, and more likely to influence the finance decision-maker’s own...

The short-run paradigm: It is easier to consider short-run effects in decision making. They are safer to estimate than long-run factors, and more likely to influence the finance decision-maker’s own immediate fate. Inherently, sustainability is a long-run concept. Only if the outcomes of decisions are considered in the long run can they be evaluated with regard to a decision’s social, environmental, and also economic sustainability.