The signature assignment will use assignments (from
week”1”
to
week”7”).
This assignment will pull together these assignments and use the outline of week-8, and you will submit a paper that addresses the following:
1. include a (cover page
+
Table of Contents
+
Reference Page).
2. Explain your business (150 words minimum).
3. Design an ad to introduce your business. Explain the rationale behind your design and include the ad as you designed it. (200 words minimum)
4.
Design an ad
for your chosen product/service using either a cognitive, affective, or conative approach. Explain why you chose your approach; be specific! Include a sample of your design. (150 words minimum)
5. Develop a
social media campaign
next. Make sure you include the objectives/reasons for the social media campaign, the social networking sites you will use, your strategy, and design a banner ad that you can place on Facebook. Be sure to explain your choices in detail and include the banner ad as a sample. (200 words minimum)
6. Create and initiate a
buzz marketing campaign
that includes recruiting ambassadors. Describe in detail how your ambassadors will execute your buzz marketing campaign at a location of your choice. Provide the rationale behind every choice/decision you make. (200 words minimum)
7. Describe in detail how you will create a customer base or increase your existing customer base. How would you use your customer data base for direct marketing initiatives? Provide an example as a sample. (300 words minimum)
8. include a conclusion.