The Start-up Entrepreneur, by James R. Cook (Truman Talley Books) need asummarizedpaper with 3-4 pages

SUMMARY OF THE START-UP ENTREPRENEUR
Table of Contents
Introduction    3
Summary of the Book    3
Conclusion    6
References    7
Introduction
The book named Start-Up Entrepreneur was originally published in the 1986 and was written by a famous author James R Cook. Chapters in the book are written from a view point to support individuals build their own companies into huge enterprises. The chapters in the book not only suggest ways to start and develop an enterprise but also define some of the success factors that can help entrepreneurs keep going and help them diversify their growing enterprises.
Summary of the Book
The book provides its readers with expert advice on the initial moves of making or breaking into a profitable business. The author of the book discussed about various types of enterprisers and pays his respect to all kinds of enterprisers, who are already successful like manger of General Motors Alfred P. Solan, who was creative enough to turn the business into a successful enterprise. The major portion of the book highlights the concern of the author about the people who try to bring in the improved or innovative products into the market and focus on the perceiving market gaps or the unsatisfied or ever changing needs and wants of the customers, which is quite different from the existing services of products in the market.
The author tries to encourage young people who either work for other small businesses or enterprises or have their own small businesses. To do so Mr. Cook, the author of the book represents an autobiographical thread. He highlights his own story to encourage others and provides them with practical experiences and instances that can help them succeed in whatever tasks the people who want to become entrepreneurs undertake. The author comes up with his own example stating that he was an insurance agent in a small town known as...