The topic of choice is Johnson and Johnson
Project Contents
Course Project Part 1 (80 points, Due Week 2)
- Cover page
- Table of contents
- Introduction
- Section A: Background or History
- Section B: Mission
- Section C: SWOT Analysis
- Section D: Porter's Five Forces
- References
Course Project Part 2 (80 points, Due Week 5)
- Cover page
- Table of contents
- Introduction
- Section E: Porter's Generic Strategies
- Section F: Life Cycle
- Section G: Porters Diamond of National Advantage
- Section H: Entrepreneurial Strategy
- References
Course Project Part 3 (210 points, Due Week 8)
- Cover page
- Table of contents
- Introduction
- Section A: Background or History
- Section B: Mission
- Section C: SWOT Analysis
- Section D: Porter's Five Forces
- Section E: Porter's Generic Strategies
- Section F: Life Cycle
- Section G: Porters Diamond of National Advantage
- Section H: Entrepreneurial Strategy
- Section I: Leadership
- Section J: Ethics
- Section K: Innovation
- Conclusion
- References
Note:The student should aim to start working on each section on the week the lesson material is covered.
Course Project Part 1 (Due Week 2)
The Course Project Part 1 assignment is the integration of all the sections, including the introduction and Sections A through D. Part 1 should be completely integrated and presented in a logical order, written professionally and free of spelling and grammar errors, and updated with any changes that occurred along the way, including corrections and advice provided by your professor.
Criteria |
Description |
Points |
---|
Introduction
|
In at least 200 words, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case?
|
10 |
Section A: Background/History
|
Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company's current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company's history. Describe the performance of this company in the industry (10 points). Exceeds 200 words (5 points) |
15 |
Section B: Mission
|
Locate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Section C: SWOT
|
Create a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2x2 matrix (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Section D: Porter's Five Forces
|
Analyze the organization's industry using concepts from the textbook, addressing all five forces in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Paper/References
|
Use APA format with proper citations and sources. |
10 |
Total
|
80
|
Course Project Part 2 (Due Week 5)
The Course Project Part 2 assignment is the integration of all the sections, including the introduction and Sections E through H. Part 2 should be completely integrated and presented in a logical order, written professionally and free of spelling and grammar errors, and updated with any changes that occurred along the way, including corrections and advice provided by your professor.
Criteria |
Description |
Points |
---|
Introduction
|
Using at least 200 words, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case?
|
10 |
Section E: Porter's Generic Strategies
|
Create an analysis applying Porter's Generic Strategies to this organization in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Section F: Life Cycle
|
Create a life cycle analysis using concepts from the textbook to this organization in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Section G: Porter's Diamond of National Advantage
|
Apply Porter's Diamond to the nation and industry of origin of this organization in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Section H: Entrepreneurial Strategy
|
Analyze the organization's entrepreneurial strategy using concepts from the textbook in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Paper/References
|
Use APA format with proper citations and sources. |
10 |
Total
|
80
|
Course Project Part 3 (Due Week 8)
The Course Project Part 3 assignment is the integration of all the sections, including the introduction, conclusion, and Sections A through K. Part 3 should be completely integrated and presented in a logical order, written professionally and free of spelling and grammar errors, and updated with any changes that occurred along the way, including corrections and advice provided by your professor.
Criteria |
Description |
Points |
---|
Introduction
|
In at least 200 words, explain what you found in this organization that most interests you and what the opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case?
|
10 |
Section A: Background/History
|
Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company's current CEO, total sales, and profit or loss for the last year where data are available. Identify key events or phases in the company's history. Describe the performance of this company in the industry (9 points). Exceeds 200 words (3 points) |
12 |
Section B: Mission
|
Locate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook in 200 words or more (8 points). Include citations from your outside source (2 points) and the textbook, including page numbers (2 points). |
12 |
Section C: SWOT
|
Create a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2x2 matrix (8 points). Include citations from your outside source (2 points) and the textbook, including page numbers (2 points). |
12 |
Section D: Porter's Five Forces
|
Analyze the organization's industry using concepts from the textbook, addressing all five forces in 200 words or more (8 points). Include citations from your outside source (2 points) and the textbook, including page numbers (2 points). |
12 |
Section E: Porter's Generic Strategies
|
Create an analysis applying Porter's Generic Strategies to this organization in 200 words or more (8 points). Include citations from your outside source (2 points) and the textbook, including page numbers (2 points). |
12 |
Section F: Life Cycle
|
Create a life cycle analysis using concepts from the textbook to this organization in 200 words or more (8 points). Include citations from your outside source (2 points) and the textbook, including page numbers (2 points). |
12 |
Section G: Porter's Diamond of National Advantage
|
Apply Porter's Diamond to the nation and industry of origin of this organization in 200 words or more (8 points). Include citations from your outside source (2 points) and the textbook, including page numbers (2 points). |
12 |
Section H: Entrepreneurial Strategy
|
Analyze the organization's entrepreneurial strategy using concepts from the textbook in 200 words or more (8 points). Include citations from your outside source (2 points) and the textbook, including page numbers (2 points). |
12 |
Section I: Leadership
|
Create an analysis applying leadership concepts from Chapter 11 to this organization in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Section J: Ethics
|
Create an analysis applying ethics or CSR concepts from Chapter 11 to this organization in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Section K: Innovation
|
Create an analysis applying innovation concepts from Chapter 12 to this organization in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points). |
15 |
Conclusion
|
Summarize your view of this analysis. What surprised you? What did you learn? What advice would you give this company? Exceeds 200 words |
19 |
Paper/References
|
Use APA format with proper citations and sources. |
10 |
Total
|
180
|
Best Practices
The Process for Developing a Case Study
- Generate topic ideas—brainstorm, use your experience, your interests, and career oriented choices.
- Develop initial ideas—explore the internet and library databases.
- Select a topic—find the best fit between assignment and information, interest, and experience obtained.
- Develop a research question and set of questions (e.g., Why did this strategy succeed?). Answering this question will guide data collection and helps interpret results.
- Data collection and analysis
- Decide on suitable sources and means to access these sources.
- Collect published sources and record publication details (use APA format).
- Review data and determine gaps that need to be filled.
- Determine case study structure (chronological or organized around key events and issues).
- Interpret data in relation to the initial research question.
- Develop a rough draft, revise, edit, and proof. This is critical to producing a good quality document.
- A good case study should be
- significant;
- complete;
- consider alternative perspectives;
- display sufficient evidence; and
- be written in an engaging manner.
Format
- Use a title page.
- Font: Use Times New Roman, 12 point.
- Place your name in the upper left hand corner of the page.
- Each section of your paper should be headed by the bold and capitalized item described above.
- Use indent paragraphs.
- Insert page numbers at the bottom right.
- Use APA citations throughout the paper. If you are not familiar with APA citations, refer to the tutorial, which is contained in the last section of our course Syllabus.
- Include a separate reference page at the end of the paper.
- Please prepare the reference page as follows.
- Save your paper in the following format. Your last name, your initials of your first and middle name, and the company discussed in the case study
- Example: If your name is Edward R. Jones and you are writing a case study on Google, then the file name for your paper would be jonesergoogle.doc.
References
Dess, G., Lumpkin, G., & Eisner, A. (2021). Strategic Management (10e). Boston: McGraw-Hill Irwin.