The Unit 1 Assignment is based on the competitive and macro environmental factors that impact a business, as explained in Chapter 3. As a reminder, competitive environmental factors include the rivals, new competitors, customers, substitute services, and suppliers. Macroenvironmental factors include laws and regulations, the economy, technology, demographics, and social values.
For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects of this company in various ways throughout the course.
Assignment Checklist:
Once completed, submit your assignment to the Unit 1 Assignment Dropbox. Assignments are due Tuesday 11:59 p.m. ET of their assigned unit.
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