Think of any company that you believe is operating in Blue Ocean. If it no longer is, then think of a company that started out in Blue Ocean. Discuss in one paragraph who their non-customers are....

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Think of any company that you believe is operating in Blue Ocean. If it no longer is, then think of a company that started out in Blue Ocean. Discuss in one paragraph who their non-customers are. Then, discuss who the traditional competitors are targeting for their customers and how your company managed to avoid this competition
Answered Same DayApr 14, 2022

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Nitish Lath answered on Apr 15 2022
13 Votes
The non-customers of the blue ocean companies are having three tiers. The initial tier of noncustomers is closet to the present marketplace sitting on the edge. In this case, the buyers are minimally purchasing industry offerings out of requirement but are psychologically non-customers of the company. In the 2nd tier of non-customers, the consumers have seen the present offerings of the company to accomplish their requirements but are non-participating. In the third tier, the non-customers are farthest from the market and they are not...
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