Answer To: MGT501_ Assessment 2_Internal and External Stakeholder Analysis Page 1 of 6 ASSESSMENT 2 BRIEF...
Karan answered on Apr 30 2021
Internal and External Stakeholder Analysis
Table of Contents
Introduction 3
Main body 3
Functional areas 3
Internal and external stakeholders and their roles 4
Nature and degree of main stakeholders’ interests, and implications of conflicting interests 5
Level of main stakeholders’ influence 6
Create a stakeholder matrix 7
Main points of stakeholder dissimilarities and analyze the differences in stakeholder interests and influences 8
Conclusion 9
References 10
Introduction
In order to sustain in the competitive business scenario, it is essential to identify the factors that affect the business operations directly or indirectly (Eskerod & Jepsen, 2016). There are various external and internal factors that create an impact on the business practices including decision making of the company.
The present study is concerned with the external as well as internal analysis of stakeholders of the organization, i.e. Samsung electronics. This is a South Korean multinational electronics company headquartered in Suwon and founded in 1969 (Samsung, 2019).The study outlines the analysis of the internal stakeholders and external stakeholders that creates an impact on the business functioning of the chosen company.
Main body
Functional areas
There are various functional areas of a business enterprise that supports the smooth conduction of business practices. Similarly, the functional areas of Samsung electronics include human resource management, production management, financial management, and marketing management. Human resource is the department of the company that is indulged in the management of people (Cuppen, 2016). It includes activities such as recruitment, selection, training, and development, etc., of the human resource. The human resource department, at first, identifies the need for the requirements of the candidates within the organization for various job roles. As per the job specification and description, the candidates are invited for further processing such as some tests and interviews. A candidate who fits for the job and the profile is selected and becomes the part of the Samsung electronics. Furthermore, the human resource department of the company is also responsible for the training of the individual and also managing them. The key objective of this department of the company is to enhance the team spirit among the employees and also motivate them in order to attain the business goals of Samsung.
Apart from human resource management, another functional area is production and operations management of Samsung electronics. The key role and responsibility of this department are to plan, organize and coordinate the activities of the production function so that the goods can be manufactured at the right time with the right quantity and right cost. The various activities that are involved in this functional area are planning of the product, production system, and maintenance, management of the materials, etc (Cooper, 2017).
Moreover, finance management is again a significant function of the cited company. It is concerned with the functions such as capital budgeting, dividend policy, sources of finance both long and short terms, etc. It involves taking financial decisions so that financial stability can be attained within the Samsung. It is also responsible for making decisions like where to borrow funds, how it can be raised, etc.
Moreover, marketing is an essential functional area of the organization that bridges the gap between demand and supply. The role of this department begins with identifying the needs of the customers and ends with meeting the expectations of the customers. Apart from these, the marketing department of Samsung electronics is responsible for managing the brand name of the organization and conducting customer and market research (Bourne, 2016). It is very important for this department to focus on managing and enhancing the brand name of the Samsung in order to attract more and more customers. On the other side, this functional area of the company is needed to identify the customer needs and requirement and the trends of the market with the help of conducting market research and consumer analysis. This is done by the marketing department to provide customers satisfaction so that customer loyalty can be attained.
Internal and external stakeholders and their roles
The cited business operates in a large market, and thus there are several factors that affect its functions whether directly or indirectly. Samsung has internal and external stakeholders, the internal stakeholders are the individuals within the organization, and on the other side, external stakeholders are the individuals that possess outside the organization. The internal stakeholders of Samsung are employees, managers, and owners and in order to identify the external stakeholders of the company, pestle analysis can be model. It is a framework or a model that identifies the key external factors that affect the business organization (Miles, 2017).
Pestle Analysis
The pestle model includes political factors, economic, social, and technological, legal and environmental factors. These are the external stakeholders of Samsung as these factors affect a lot (Brown, et al. 2016).
Political factors: It includes political stability, government decisions, policies, etc. and the cited company is bound to follow these guidelines and policies in order to conduct smooth functioning of the business. Moreover, to conduct its effective business practices outside the country, identification and adoption of the political environment are necessary for Samsung.
Economic factors: These are concerned with the employment rate, interest rate, etc. and these also affect the business conduction of Samsung. Considering the social environment, this is the most significant external stakeholder of the cited business.
Social: It includes the lifestyle of people, their demands, requirements, etc. If social aspects and lifestyle is not being reviewed accurately then product development might get affected in negative manner. It is also necessary to have accurate development of measures as per social values.
Technological: Technology is changing continuously, and that is why the businesses are required to analyze the changing trends (Read, et al. 2017). For the business, Samsung, analyzing technological factors is very significant so that with the help of modernized and advanced technologies, customers can serve better.
Legal: Legal and environmental factors also affect the selected business. The legal factors such as laws and regulations are required to be followed by Samsung. For instance, the legislation of minimum wages act and equal opportunity, etc. is required to be followed by the selected company.
Environment: Ignorance of environment might affect the overall development of business. Also, it is...