Answer To : This assignment should be based on your current employer/business or a business with whichyou have...
Deblina answered on Jul 05 2021
Management Report: Tim Horton’s 1
MANAGEMENT REPORT: TIM HORTON’S
Tim Horton’s is one of the leading
ands amongst the quick service restaurant in the market offering meals in all the four parts of the day. The company intends to offer superior quality products and services to the consumer and strategize innovations and partnerships for a long term sustained growth in the market. The organizational goal is to be one of the leaders in every aspects of business they are engage into. Starting from coffee to prepackaged salad it focuses on consumer satisfaction and emphasizes the expansion of the company throughout the globe. There is no doubt that Tim Horton’s has been into aggressive expansion since 1970s. And it is cu
ently operating as the largest fast food restaurants chain in and around North America and in several other continents. Researching and studying about the financial figures of the company confirms an increase in the revenue and sales even though the company recorded a slow growth owing to the recessionary trends of the economy.
Table of Contents
Company Overview 4
Vision Statement 5
Mission Statement 5
Core Values 6
SWOT Analysis 6
Implication of the SWOT Analysis- Key Success and Risk Factors 8
Objectives and Strategies 9
Marketing Strategies, Objectives & Goals 10
Product Strategies, Objectives & Goals 10
Target Market 11
Marketing Mix 11
Implementation of Strategies 13
Company Analysis 13
Power of Suppliers 14
Consumer Analysis 14
Rivals and Competitors 14
Marketing Collaborators and Potential stakeholders 15
Organizational structure and Corporate Culture issues of the Organization 15
This report presented, records the objectives and the strategies of the management of Tim Horton’s are based on the observations and the statistics of the organization. As an employee this shall be a management report exploring the internal analysis of the organization through a SWOT analysis. It is followed by, long-term objectives and strategies of the organization. The analysis of the company is enlisted on the basis of marketing and product strategies, target markets and marketing mix with a
ief note on the implementation of these strategies. It also comprises of a company analysis analyzing people associated with the organization. This report also comprises a
ief note on the organizational structure and corporate culture issues.
The following report is based on the Tim Horton’s outlets of the Middle East region.
Tim Horton’s headquartered in Ontario Canada is one of the successful quick service restaurant chain is USA and Canada. It was founded in 1964 by Tim Horton partnered with Ron Joyce. After the death of Tim Horton in 1974 Ron Joyce became the sole owner of the company (Tim Hortons, 2021). Thereafter in 1990 a partnership was built with Wendy's International (Wendy’s, 2020). The restaurant offers products like premium coffee, tea, soups sandwiches, wraps, baked foods, doughnuts, flavored cappuccinos packaged salads and combined meals for lunch. The company has more than 4500 outlets in United States, Canada and Persian Gulf region of the Middle East. Tim Horton’s has emerged as one of the iconic
ands and an institution in Canada spreading over all the cities and provinces of Canada.
Recently Tim Horton’s concluded a memorandum of understanding with the Ministry of Saudi Arabia of investment and Royal Commission to establish a new headquarters in Saudi Arabia in the city of Riyadh. Presently there are 148 outlets in Gulf cooperation Council. With the initiative to create head quarter in Riyadh the restaurant chain proposed to set up 42 new outlets in Saudi Arabia in the year 2021 itself.
The vision of Tim Horton's is “To be the standard pioneer of everything we do”. The vision statement comprises of two aspects. Firstly, it emphasizes the fact of being a standard pioneer or the quality leader. Secondly it focuses on doing everything (Tim Hortons, 2021). This includes the fact that the company focuses on doing more things and will add more aspect in their services in the future. This propounds the fact that the company not only focuses on according consumers loyalty but also focuses on providing the best quality of products to the consumers. The second aspect of the vision statement reconnects the steps taken by the company for the conservation of nature and expanding their activities and doing best out of it.
The mission statement of Tim Horton’s reads “To provide superior quality of products and services through leadership, innovations and partnerships for our guests and communities.” Their mission is to provide a healthy nutritious diet to the customer and the communities (Tim Hortons, 2021). It also focuses on the innovation they are prepared to implement in their services and products to expand
and loyalty among the customers. The statement lays emphasis on improving the health of the customers and the community by prioritizing nutrition and wellness of the customers. Tim Horton’s also contributes to the development of the communities through foundation camps to empower people and provide them better opportunities for life. Besides it also conducts programs for the betterment of the underprivileged kids in the society.
The core values of importance include “make a difference customer first personal excellence cooperation and stewardship.” The values recognize the winning spirit of the company and ensure that the company provides supportive culture empowering excellent people to serve the customers (Tim Hortons, 2021). Making a difference in the society and being a distinct organization by empowering the underprivileged.
However, in recent years the company also lays a value that reads “it means more to solve our communities then to supply great coffee and baked products.” This aspect upheld the Children's Foundation and from Sporting activities that they offer to contribute towards the betterment of the society. Their values do not stick to just maximizing profits and gaining consumer loyalty but reaching out to the communities in need.
The acronym, SWOT studies the strength, weakness, opportunities and threats perceived by the company in the industry. SWOT analysis is an essential tool used to analyze the internal functioning and records the external environment that influences the performance of the organization. Strength and weaknesses are the internal aspects that need management control of the organization while opportunities and threats are those external categories which are considered and it effectively studied for smoothening the function of the organization.
Tim Horton's is a recognized
and in the Gulf cooperation Council. Operating from almost 148 outlets in the Middle East region it serves to be an important
and in the line of quick service restaurant industry. In this region Tim Horton is not just the leader but also community leader surpassing profitability and demand of