This is an actual business plan. Needs to be backed by real facts.I have filled some already.
Dilshan Electrical Business plan Tharaka Dilshan Amarasinghe Director DILSHAN ELECTRICAL 1/203 North Beach Drive, Tuart Hill, WA6060 dilshanelectrical.com.au 0466 696 096 ABN: 31 722 791 331 Prepared: 14 July 2020 2 Contents Summary4 Business profile5 Business details5 Owner profile5 Business performance at a glance5 Licences, registrations, permits and insurance6 Business support team6 SWOT analysis7 Risk assessment8 Vision, mission and goals9 Vision statement9 Mission statement9 Goals9 Market research10 Industry analysis10 Competitor analysis11 Operating strategy12 Location and premises12 Plant and equipment13 Major suppliers14 Environmental strategy14 Human resources15 Products and services17 Overview of products/services17 Market position:17 Benefits to customer:17 Pricing strategy18 Distribution system19 Future plans19 Marketing plan20 Market research and industry analysis20 Unique selling position20 Overview of target markets20 Marketing goals20 Marketing budget and promotional strategies21 Customer service strategy21 Financial strategy22 Financial goals22 Financial forecasts23 Start-up costs23 Operating expenses forecast24 Cost of goods sold (COGS)25 Sales forecast26 Cash flow forecast………………………………………………………………………………………………………..…27 Profit and loss statement28 Breakeven analysis28 Credit management28 Supporting documentation29 Summary Tharaka Dilshan Amarasinghe began his apprenticeship as an Electrician with SL Green Energy Pty Ltd (Electro Electrical, his father’s company in 2015. He obtained his Grade A (Licence No: EW194021 with EnergySaftey WA in June 2019. SL Green Energy specialises in solar systems but also undertake communications, Electrical installations – domestic, industrial and air conditioning. SL Green Energy has diverted it’s core business to almost 100% for solar energy installation. Tharaka is now married and is confident he can establish his own business as a Electrical Contractor addressing opportunities for new housing installations, communications, domestic maintenance and Dilshan Electrical was registered 11 JUL 2019 in the endeavor to being an Electrical Contractor. Currently, this is $100,000 worth of business with former SL Green Energy customers. Tharaka believes he can capture a lion's share of it and build from that base. He will start as the firm's only employee but will hire additional Electricians as the business sales grow. Business profile Business details Description of business: Electrical Services in Domestic, Commercial and Industrial Business name: Dilshan Electrical Trading name(s): Dilshan Electrical Type of industry: Electrical Business structure: Sole trader ABN: 31 722 791 331 ACN: N/A GST: No Business commencement date: 01-07-2021 Number of years in operation (if applicable): N/A Amount of capital at commencement: $15 000 By Tharaka Dilshan Amarasinghe Business location: Office for the Dilshan Electrical is based at Tharaka Dilshan Amerasinghe’s residence. Buy/lease: Operating has home based office using the study room in the house. Owner profile Business owners: Tharaka Dilshan Amarasinghe Experience: Tharaka Dilshan Amarasinghe began his apprenticeship as an Electrician with SL Green Energy Pty Ltd (Electro Electrical, his father’s company in 2015. He obtained his Grade A (Licence No: EW194021 with EnergySaftey WA in June 2019. Licences, registrations, permits and insurance Electrical Licence Electrical Contractors Licence Business Insurance Business name registration EWP Licence Licence/ Registration Cost ($) Expires Supplier Website Electrical Licence Electrical Contractors Licence Business Insurance Business name registration EWP Licence $97 per year $525.00 per year $395 per year $35 per year $300 Per 5 years 29 June 2024 31 December 2020 31 December 2020 31 December 2023 31 December 2025 Department of Building and Energy Department of Building and Energy AAMI ASIC Training Course Experts www.commerce.wa.gov.au/ www.commerce.wa.gov.au/ www.aami.com.au www.asic. https://trainingcourseexperts.wa.edu.au/ Type of insurance Cover ($) Broker or agent Contact person Phone Email Public liability $10 million AAMI Insurance Jim Smith 13 22 44
[email protected] Business support team [List details of your support team; including accountant, banker, lawyer, insurance agent or broker and business advisers. Also include details of membership of professional or industry associations] SWOT analysis Strengths – internal resources or capabilities of your business that are better than your competition Weaknesses – internal resources or capabilities of your business that are less than those of your competitors Able to inherit the clientele from SL Green Energy who has diverted the business core to Solar Energy Operating in low overheads Less Experience than who has been in the business for many years. Not having big capital available Opportunities – external factors or conditions that the business can exploit to build success Threats – external factors that could adversely affect the success of your business State and Federal Governments subsidies incentives for new businesses Contractors have faced deteriorating demand from the infrastructure and industrial markets Weak demand for home renovation and repair work has affected small-scale contractors Demand from the infrastructure construction market is forecast to underpin industry expansion Risk assessment Risk description Likelihood Impact Strategy [Description of the risk] [Highly likely, likely, possible, unlikely, highly unlikely] [High, medium, low] [What actions will you take to minimise the potential risk to your business?] Falling from heights Possible Unlikely Medium Take Precations when working at heights Exposed to Live conductors Likely Medium Isolate before working on live areas Vision, mission and goals Vision statement Our Vision is to be the expert Mission statement [Outline your mission statement] Goals [What are your short and long term goals? Include details of how you will measure and achieve these goals and the expected timeframe.] Market research Industry analysis [Provide a description of your industry] Political: [Identify any political and legal factors that may affect your business. Is your industry highly regulated or is it under the government radar? What impact does regulation have on the industry and success of your business?] Economic: [What are some of the economic factors that may affect your business? For example, unemployment rates, exchange rates, availability of labour.] Social: [What are some of the social and cultural factors that may affect your business? For example, ageing society, education levels, residential trends.] Technology: [What are some of the technological factors that may affect your business? For example, growth in e-commerce, internet access, emerging digital technologies.] Industry: [What current and future trends are affecting the industry? What are the barriers to entry for your industry?] Competitors: [Why is your business different to your competitors? What do you offer that they don’t?] Competitor analysis [List at least 5 competitors in the table below.] Competitor Established date Size Market share (%) Value to customers Strengths Weaknesses [Competitor name] [When were they established?] [Estimated number of staff and/or turnover] [Estimated percentage of market share] [Unique value to customers. For example, is it convenience, quality, price or service?] [What are their main strengths?] [What are their main weaknesses?] Operating strategy Location and premises Description of premises Description of location: Zoning: [information available from local government] Pedestrian traffic: Parking: Future developments: Leasing arrangements Rent: Lease outgoings: Lease term: [date from and to] Managing agent/landlord: Contact person/phone/email: Home-based business Part of house being used: Future growth plans: [Note: Attach a floor plan of your business premises with your supporting documentation.] Plant and equipment [List all plant and equipment you require or already have for your business, including vehicles, equipment, furniture, phones, supplies etc.] Plant and equipment list Purchase date Purchase price Lease cost total (12 months) 18V drill set 10/10/2019 $799 $0 12V Drill Set 23/07/2020 $499 $0 Transit Van 25/10/2018 $12000 $0 Inventory [List the current inventory required to produce your product or service. If you have a lot of inventory you may consider attaching the full list to this business plan.] Item Unit price Quantity Total cost 2.5mm 2C + E $1.25 per meter 200 $250 1.5mm 2C + E $0.67 per meter 100 $67 4mm 2C + E $1.87 Per meter 100 $187 Major suppliers Supplier Contact details Goods/services supplied Terms of trade City Electric Supplies Welshpool (08) 9451 2977
[email protected] All Electrical Items 30 Day Business Account Voltex Electical – Online (08) 8374 4200
[email protected] Electrical Accessories 30 Day Business Account Bunnings Warehouse 1800 980 050
[email protected] Accessories 30 Day Business Account Officeworks 1300 633423 Stationary Items 30 Day Business Account Environmental strategy [List what you will do or plan to do to minimise the impact of your business on the environment, whether required by legislation or regulations, or through necessity or choice. Examples may include choosing a location that can be accessed using public transport, recycling materials, minimising waste, using environmentally friendly products etc.] Actions Target [Reduce power consumption by turning off all lights and computers when not in use.] [30% reduction] Human resources Key staff [List all current staff including family members who work for the business] Name Job title Skills/qualifications/strengths Required staff [Specify the job roles that you may require in the future] Job role Quantity Skills required Date required Recruitment: [How do you plan to recruit the required staff? Are there any potential skill shortages that may impact on your ability to recruit the appropriate people?] Training: [Is there any training required for staff?] Retention: [Do you have any strategies to help you retain existing and new staff? Do you have procedures in place to document the responsibilities of staff?] Products and services you will be providing Product/service Description Price range Market position: [Where do your products/services fit in the market? How do they compare to those of your competitors?] Benefits to customer: [How will customers benefit from your products/services?] Pricing strategy [Double-click the table below to enter your details or attach your own pricing strategy to this business plan] [If you provide services rather than products you should provide your pricing structure, such as your hourly rate or rates for one-off services. Include an explanation of how you determined your fees and charges. Double click on the table below to input your data.] Distribution system Channel Product/ services Sales (%) Advantages Disadvantages [Retail outlet, online, export, wholesale, etc] [List products/ services to be distributed