Name: Patel Sahil Amrutbhai Student Id: XXXXXXXXXX Subject: Research in Business Lecturer: Dr. Ghazi Hossain University: Central Queensland University Campus: Sydney Where is the Research Topic: ????...

This is an example pdf copy. I also want the gantt chart to be ready. The word file is my topic and you have to make an report on the same topic.


Name: Patel Sahil Amrutbhai Student Id: 12069399 Subject: Research in Business Lecturer: Dr. Ghazi Hossain University: Central Queensland University Campus: Sydney Where is the Research Topic: ???? Topic: Effect of branding strategies in Ghana Telecommunication companies and its impact on consumer decision making process. Content Problem Statement1 Aim and Objective1 A brief methodology2 Secondary Data and Data Analysis Method 2 References3 Problem Statement: In 21st century, telecommunication companies has really gone in huge competitive phase. With the over growing population growth, technology demand has gone to its epic (Zhang, 2015). The rapid growth in information’s and technology has led the management of business organisation to redefine attraction and retention strategy of customer. The sensitivity of corporate branding has three main elements namely – organizational vision, organizational culture and the most important image of the organisation (Saravanan, 2016). Thus the survival of the telecommunication companies is highly dependent on the behaviour of the customer. The branding concept of corporate is very crucial and extracts synergy from strategic objective and resources of the organisations such as human, fixed resources, tangibles and in tangibles for achieving success by defeating competitors (Denmark, 2010). Therefore, after accomplishing success by branding, maintain and managing the reputations of the brand becomes essential to be the market front-runner. Services provider such as telecommunication industry should provide amenities which accomplish the customer satisfactions and hence safeguarding the company for economic existence. To achieve this level, the company must keenly understand the purchasing attitude of the customer and giving them the chance for improving their product (Wilson, 2014). Telecommunications Industries are experiencing a huge unparalleled change (Ref.), thus there is a great opportunity for the companies to modify their brand images in the eyes of the customers. Therefore, Companies like Glo, Vodafone and MTN must develop proactive strategies of branding than they currently implementing. In Ghana companies like Vodafone and Glo pursue only few branding customs whereas MTN in that case is much more modern. In-depth research should be conducted to find out why customers or the people in Ghana are leaner to MTN rather than having Vodafone or Glo. Your problem statement sentence does not show any problem. You think like this- Due to the unparalleled changes, the telecommunication companies in Ghana could not build a strong brand image yet. Aim and Objectives: The aim of the study is to determine the effect of branding strategies in Ghana Telecommunication companies and its impact on consumer decision making process The specific objective of the study is: 1. To evaluate the strategies of branding which are performed in telecommunication companies. The followings are very vast and wide objectives. You just need to select one particular objective for the current research. I suggest you to pick only the third one, and delete others. 2. To examine the customers point of view and their reaction on those branding activities which are being employed by companies. 3. To inspect the effect of branding on the consumers’ behaviour and decision making process of telecommunication companies. 4. To examine the connection between consumer buying behaviour and the branding activities performed by companies. Brief Methodology In order to identify the effect of a brand on the decision-making process of consumer, data collection method needed for this work has to go with collection of Secondary Data. Secondary data includes information from the journal article, books and websites. Websites: Data from the regional and government websites will be taken for examine the behaviour and mentality of the people. Journal Article and Books: Data from the article and books are critical as they are the true sources of information. Secondary Data and Data Analysis Methods The study will mainly analysis the secondary data from the companieies websites. Particularly a keen look will be given to the people of Ghana and their lifestyle. This will be done taking the data from online sources. Articles and books will also been taken into consideration and will be given equal importance. The data collected from websites and Article and Books will be correlated and cross checked. · Data Analysis Method: State here how the current research will analyse the data. You may think like this way- The current research project will apply qualitative research method to analyse the data. You could also include any software’s (i.e. SPSS) name to analyse the data. References Denmark, J. R. (2010). Corporate branding: the role of vision in implementing the corporate innovative Marketing, Volume 6, Issue 1, Saravanan, K. (2016). A Study on Brand Awareness of Ashok Leyland Boss among the Customers of TVS. International Journal of Innovative Research in Management Studies (IJIRMS), Volume 1 | Issue 3 | April. Wilson, L.E. (2014). The Impact of Brand Personality on Product Sale through Brand Equity (Case Study: Cosmetic Products Retailers). International Journal of Academic Research in Business and Social Sciences, November, Vol. 2, No. 11 Zhang, (2015). The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and Management, 3, 58-62 1 BUSN20016 RESEARCH IN BUSINESS, T2, 2017 ASSESSMENT 3 Project Title: Comparative analysis on impact of adopting design thinking on four chosen Australian banks NAME OF THE STUDENT: Student ID: Tutor’s name: Campus: ASSESSMENT SHEET Criteria Total marks Marks obtained Overall comments A statement of the problem, research aim, objectives and research questions 10 Justification and potential output of the research 10 Conceptual framework 10 Methodology, organisation of the study, project budget and schedule 10 Accurate referencing, use of correct English and logical sequences between sentences and paragraphs and a good introduction 10 Total = 50 Mark reduction for Turnitin similarity (It's up to the markers and unit coordinator's judgement) Mark reduction for late submission(5% mark reduction for each day of late submission) Grand Total= 50 Key to grading and corresponding marking scale: HD (42.5 and above out of 50 marks): Student demonstrates outstanding understanding and interpretation of all aspects of the criteria. D (37.25 to 42.24 out of 50 marks): Student demonstrates excellence in understanding and interpretation of almost all aspects of the criteria with some minor corrections or additions needed. C (32.25 to 37.24 marks out of 50 marks): Student demonstrates very good understanding and interpretation of most aspects of the criteria with some need for additional work, additions or improvement. P (24.75% to 32.24% marks): Student demonstrates good understanding and interpretation of the criteria to warrant the award of a Pass but requires considerable additional work, additions or improvement. F (below 24.7%): Student demonstrates an unsatisfactory understanding and interpretation of the criteria and requires major additional work, additions or improvement to achieve a passing grade. (Month), (Year) 2 Table of Contents 1.0. Introduction ..................................................................................................................................... 3 2.0. Problem statement ............................................................................................................................... 3 3.0. Aim and objectives/research questions .............................................................................................. 3 4.0. Justification and potential output of the research ............................................................................ 4 5.0. Conceptual framework and hypothesis development ....................................................................... 4 5.1. Design thinking definition and use ........................................................................................
May 28, 2020BUSN20016Central Queensland University
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