This is for graduate students only. Paper requirements include: 5 pages, double-spaced, APA style, and a minimum of 3 references. The student will select three hospital webpages and reviewhow healthcare strategy and marketing work togetherto position a hospital within itsservice area. Other sources will be consulted such aswww.census.gov, each hospital’sCommunity Health Needs Assessment (CHNA), and Vision-Mission-Values statements forfurther information. A written summary of findings will demonstrate an ability to seestrategic and marketing elements in each organization’s public professions ofpurpose.
Rubric
Graduate PaperGraduate Paper
Criteria |
Ratings |
Pts |
|---|
This criterion is linked to a Learning OutcomeAnalyzes specific marketing techniques within an area of health services. |
60ptsGreatMarketing technique is clear and appropriately applied to health care. |
48ptsGoodResponse was reasonably connected to question |
36ptsStill Needs WorkSomewhat addressed question |
0ptsDid Not Meet RequirementsDid not make a connection to question |
|
60pts
|
This criterion is linked to a Learning OutcomePaper is 5-pages, double spaced. |
15ptsGreat5 pages double-spaced. |
8ptsStill Needs Work3-2 pages double-spaced. |
0ptsDid Not Meet Requirements2 or less pages |
|
15pts
|
This criterion is linked to a Learning OutcomePaper is formatted in APA style. |
10ptsGreatProper APA formatting is applied. |
8ptsGoodFormatting with small errors |
6ptsStill Needs WorkFormatting without proper attribution. |
0ptsDid Not Meet RequirementsNo APA formatting. |
|
10pts
|
This criterion is linked to a Learning OutcomeMinimum of three references used. |
15ptsGreatThree references related to topic used appropriately in paper. |
9ptsStill Needs WorkTwo or one reference. |
0ptsDid Not Meet RequirementsNo references. |
|
15pts
|
Total Points:100 |
This is for graduate students only. Paper requirements include: 5 pages, double-spaced, APA style, and a minimum of 3 references. The student will select three hospital webpages and reviewhow healthcare strategy and marketing work togetherto position a hospital within itsservice area. Other sources will be consulted such aswww.census.gov, each hospital’sCommunity Health Needs Assessment (CHNA), and Vision-Mission-Values statements forfurther information. A written summary of findings will demonstrate an ability to seestrategic and marketing elements in each organization’s public professions ofpurpose.
Rubric
Graduate PaperGraduate Paper
Criteria |
Ratings |
Pts |
|---|
This criterion is linked to a Learning OutcomeAnalyzes specific marketing techniques within an area of health services. |
60ptsGreatMarketing technique is clear and appropriately applied to health care. |
48ptsGoodResponse was reasonably connected to question |
36ptsStill Needs WorkSomewhat addressed question |
0ptsDid Not Meet RequirementsDid not make a connection to question |
|
60pts
|
This criterion is linked to a Learning OutcomePaper is 5-pages, double spaced. |
15ptsGreat5 pages double-spaced. |
8ptsStill Needs Work3-2 pages double-spaced. |
0ptsDid Not Meet Requirements2 or less pages |
|
15pts
|
This criterion is linked to a Learning OutcomePaper is formatted in APA style. |
10ptsGreatProper APA formatting is applied. |
8ptsGoodFormatting with small errors |
6ptsStill Needs WorkFormatting without proper attribution. |
0ptsDid Not Meet RequirementsNo APA formatting. |
|
10pts
|
This criterion is linked to a Learning OutcomeMinimum of three references used. |
15ptsGreatThree references related to topic used appropriately in paper. |
9ptsStill Needs WorkTwo or one reference. |
0ptsDid Not Meet RequirementsNo references. |
|
15pts
|
Total Points:100 |
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