MY ASSESSMENT REQUIREMENT: Assignment Three: Case Study Due Date Value Individual Case Study Analysis Week 12 13 June 40% Task Description Task 3 is a written report based on a case study. Students...

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MY ASSESSMENT REQUIREMENT: Assignment Three: Case Study Due Date Value Individual Case Study Analysis Week 12 13 June 40% Task Description Task 3 is a written report based on a case study. Students will analyside the World of Music and Dance in Adelaide (Womadelaide; https://www.womadelaide.com.au/). Although the 2021 festivals took a slightly different format due to the COVID-19 Virus, the information for this assessment can be obtained from the festival’s website. Task Length: • 2200-2400 words • Estimated workload: 16-18 hours Task Requirements Students are required to base their report on the Report Structure as indicated below. • Title Page with the student’s name and number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment; • Executive summary • A Table of Contents with section numbers, section titles/headings (see below for guidance) and page numbers; • Introduction that provides an overview of the report and its content; • The Main Body of the report in sections, which should include the following elements relating to the chosen event: a) Description of the event concept; b) Analysis of the target market c) Application of Co-creation to this event d) Discussion of the impacts of this event on tourism and hospitality sectors in Adelaide and beyond e) Analysis of external influences that can impact on this event (PESTLE) f) Overview of items relating to a Risk and Disaster Management Plan applicable to this event (including a minimum of 3 risk examples on the risk matrix) g) The (potential) use of volunteers at this event and the positive impact for these volunteers h) Legacy of the event i) Analysis how this event matches the forecasted trends (as posted by Eventbrite) • A minimum of three (3) recommendations of realistic future development opportunities to improve this event and the positive impacts on the tourism industry • Reference List and in-text referencing in APA Referencing Style with a minimum of four (4) sources: a minimum of two (2) academic journal articles and/or texts (e.g. the prescribed texts) AND two (2) other resources; • Relevant Appendices (e.g. charts, graphs, maps): optional. • Professional report format: free of spelling and grammar mistakes; 1.5 spacing, 12pt font in Times New Roman or Calibri Assessment Guide (2021.1 Online): THT2106 Festival and Events Management page 2 of 2 Assessment Criteria 1. Analyse the scope and opportunities of “Festivals” on tourism and hospitality events 2. Analyse benefits (or otherwise) to the community from hosting the event Analyse the scope and opportunities of “Festivals” on tourism and hospitality events 3. Use academic literature and industry information to provide recommendations for effective event selection for publicity purposes 4. Provide an analysis of external and internal influences on events and the environment in which they operate. See Separate Marking Rubric for the detailed marking allocation Teaching Strategy: Planning and concepts Week 2 Understanding the basis of events planning Co-creation Week 3 Involving customers in the concept design and events experience Evaluation and Legacy Week 7 Impact analysis Risk Management Week 8 Applying Risk Management tools into event planning Logistics Week 9 Volunteers Trends Week 10 Matching event to future trends MY MARKING REUBRIC: MY ASSESSMENT REQUIREMENT: Assignment Three: Case Study Due Date Value Individual Case Study Analysis Week 12 13 June 40% Task Description Task 3 is a written report based on a case study. Students will analyside the World of Music and Dance in Adelaide (Womadelaide; https://www.womadelaide.com.au/ ). Although the 2021 festivals took a slightly different format due to the COVID - 19 Virus, the information for this assessment can be obtained from the festival’s website. Task Length: • 2200 - 2400 words • Estimated workload: 16 - 18 hours Task Requirements Students are required to base their report on th e Report Structure as indicated below. • Title Page with the student’s name and number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment; • Executive summary • A Table of Contents with section numbers, section tit les/headings (see below for guidance) and page numbers; • Introduction that provides an overview of the report and its content; • The Main Body of the report in sections, which should include the following elements relating to the chosen event: a) Descript ion of the event concept; b) Analysis of the target market MY ASSESSMENT REQUIREMENT: Assignment Three: Case Study Due Date Value Individual Case Study Analysis Week 12 13 June 40% Task Description Task 3 is a written report based on a case study. Students will analyside the World of Music and Dance in Adelaide (Womadelaide; https://www.womadelaide.com.au/). Although the 2021 festivals took a slightly different format due to the COVID-19 Virus, the information for this assessment can be obtained from the festival’s website. Task Length: • 2200-2400 words • Estimated workload: 16-18 hours Task Requirements Students are required to base their report on the Report Structure as indicated below. • Title Page with the student’s name and number, the subject code and title, the name of the lecturer/tutor, and the title of the assessment; • Executive summary • A Table of Contents with section numbers, section titles/headings (see below for guidance) and page numbers; • Introduction that provides an overview of the report and its content; • The Main Body of the report in sections, which should include the following elements relating to the chosen event: a) Description of the event concept; b) Analysis of the target market
my-assessment-requirement-0z2iiilv.docx
Answered Same DayJun 10, 2021

Answer To: MY ASSESSMENT REQUIREMENT: Assignment Three: Case Study Due Date Value Individual Case Study...

Asif answered on Jun 11 2021
140 Votes
Running Head: Analysing the World of Music and Dance in Adelaide (Womadelaide)
2
Analysing the World of Music and Dance in Adelaide (Womadelaide)
Analysing the World of Music and Dance in Adelaide (Womadelaide)
Executive Summary
This present report had offered one in-depth evaluation on the Womadelaide event performed in South Australia’s Adelaide. This detailed study premise had rather touched all the key points in relation to the gala cultural event. Through the vast discussion premise of the study, it had been understood that Womadelaide is one highly respected and valued cultural event that had attained much value not only in Australia but also on a worldwide basis. Furthermore, Womadelaide is also found to win many prestigious awards as per cultural events and live program domains. The vast kaleidoscope and ‘large than life’ context of Womadelaide is found to offer it the legacy of being one of the sought after cultural programs in Australia. It was also demonstrated how the event is attracting an enhanced number of attendees with each passing year. Moreover, the covid-19 pandemic was seen to present the event quite differently in 2021 although the popularity of the event was not diminished through the adverse situations. Womadelaide was also found to target the global arts, music and dance lovers through offering a huge number of global artists who present varied music, arts and dance offering. Womadelaide thus satisfies the varied tastes of the attendees and it is also supported by volunteers’ participation. The concept of co-creation with other prominent Adelaide-based cultural festival was also found to be beneficial enough. Moreover, it should also consider the chances of the probable risks like operational barriers, outside inventions and environmental risks. Proper mitigating standards were also recommended for the program as per these risk factors. Finally, some recommendations were offered for the concerned program so that it can improve more in upcoming years and can contribute more to the overall Australian tourism sector. Thus, the event was suggested to enhance its artists’ range, days’ schedule and initiating better social media marketing tactic to encounter momentum growth.
Table of Contents
Introduction    5
Main body    5
a) Description of event concept    5
b) Analysing the target market    5
c) Application of Co-creation to this event    6
d) Impacts of this event on Adelaide hospitality and tourism sectors and beyond    6
e) Analysing external influences that might impact on the event    7
f) Overview of a Risk and Disaster Management Plan applicable to this event    7
g) The use of volunteers in this event and the positive impact for these volunteers    8
h) Legacy of the event    9
i) Analysing how this event matches the forecasted trends (as posted by Eventbrite)    9
Recommendations    10
Conclusion    10
Reference List    11
Introduction
This present report is going to outline one critical evaluation on a chosen case study. The concerned case study for the paper is “Womadelaide: the World of Music and Dance in Adelaide”. The case study analysis aims to evaluate any particular case from different and critical insights and thus identifies all its prime facets including key focus areas, operational contexts as well as any existing problems. It is thus after demonstrating the chosen case from different perspectives, better strategic recommendations are offered to the case. As per this present study, it is going to showcase the event concept, target market, its legacy and impact on Adelaide hospitality and tourism sectors throughout.
Main body
a) Description of event concept
WOMADelaide is one 4-day annual festival for Dance, Arts and Music that is performed in South Australia-based Adelaide’s Botanic Park. It was first initiated in the year 1992 and many of such WOMAD festivals are usually helped across the world. The concept of WOMADelaide presents the multicultural offering of music, dance and arts by artists across the world. WOMADelaide also includes side events like talks and discussions (Day, 2019). In 2021, the event was shifted to "King Rodney Park" due to the Covid-19 pandemic although it is usually organised in the Botanic Park only. This renowned event is hosted through the noted WOMAD festivals' official organisation and its concept lies in informing, creating, exciting and highlighting the potential and awareness of this multicultural society. The event not only encourages people to witness the music of different cultures and develop one global understanding but also aims to offer full entertainment to all age-group individuals from varied backgrounds (womadelaide.com.au, 2021). The Covid-19 pandemic had compelled the 2021 Womadelaide Program authority to present it...
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