this is what our professor need in second part
I just wanted to elaborate on what I said in class.Added here are the subheadings and reference section.As I said try and use screen shots to support the discussion(on macs it is holding downfncommand shift 4 to bring up the crop tool) and use the lecture notes and Pride E-book as a starting point for references.
Assessment 3 presentation format: Report submissionto both links in Assessment 3
NB: No peer report needed.
1. Title Page
2. Table of Contents
3. Introduction and only brief company background (could cut and paste from other assignment)
4. Target Market Analysis
i. Segmentation analysis
ii. Targeting strategy
6. Marketing Mix
i. Product mix strategy:
(a) The three levels of product.
b) Product Classification
c) Product Mix
ii. Pricing strategy: apply relevant theories from Module 4, Week 7 to explain pricing strategies adopted by the company
(a) Marketing/distribution channel strategy
(b) Distribution coverage strategy
(b) Personal selling
(c) Sales promotion
(d) Public Relations
(e) Direct Marketing
v. Extended marketing mix variables: briefly summarise
(c) Physical evidence