This week’s readings present some very unique frameworks for segmenting your potential market. The article “Demographics for Restaurants” from FSW includes traditional demographic categories and some psychographics that are typical of these categories. The information from Technomic on Eater Archetypes includes some different methods of segmentation. Use all of this weeks resources to complete the following inStuchel MLA .
Please review the rubric before starting the assignment
1.) Fill your own demographic information into the categories listed in podcast“Demographics for Restaurants”. https://www.restaurantbusinessonline.com/financing/how-demographics-are-affecting-restaurant-sales
- Age
- Income levels
- Education and job types
- Marital status
- Size of household
- Housing and renting prices
2.) Review the list of psychographics included in this article.https://blog.hubspot.com/insiders/marketing-psychographics Do the preferences associated with certain demographic groups match up with your preferences and your demographic groups? Fully explain your reason
3.) Review the list of Eater Archetypes in the Technomic articles. Which one best describes you? Are the preferences associated with your Eater Archetype the same as your preferences? Why or why not?
4.) What does the accuracy of these frameworks (demographics, psychographics and the Eater Archetypes)say about the usefulness of this type of analysis? What does it say about the limitations? In your opinion, which is a more useful framework?Please be thorough and detailed in your explanation.
THESE ARE MY DEMOGRAPHICS.
Age: 22 years old.
Income level: Low income.
Education and Job types: College student and unemployed.
Marital status: Single.
Size of household: 1 person.
Housing and renting prices: $1,500