Topic: Entrepreneurial business proposal and pitchDescribe a unique new-to-the-world,...

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Topic: Entrepreneurial business proposal and pitch
Describe a unique new-to-the-world, Australia-based, for-profit entrepreneurial venture . Please no restaurants, cafes or online supermarkets unless demonstrably unique or addressing a new market in which you’re addressing consumer needs not presently met.Suggested structure:o Introduction of business idea− Describe clearly your business idea.− What customer wants, needs, problems or fears are you trying to address?− What makes your business differentiated from current opposition in the market?− How do you take advantage of or response to the impact of cultural context in developing the business idea?o Business Model/Canvas (use single PowerPoint slide showing 9-cell template completed with bullet points )− Customer Segments− Value Proposition− Customer Relationships− Channels− Key Activities− Key Resources− Key Partners− Revenue Structure− Cost Structureo Reflection on/application of Design thinking and/or Lean start-upReflect on your own group’s application of design thinking and/or lean start-up, as entrepreneurship validation tools, when brainstorming/developing and/or validating business idea(s).o Key marketing and resource considerationsThe following (but not limited to) questions are expected to be addressed. Support your ideas with relevantresearch, facts & figures where possible.− How attractive is your intended industry? Are there any favourable/unfavourable trends happening in the industry?− How competitive is your intended industry? Who are your closest competitors?− Who and where are you targeted customers?− What are the major product/service benefits, features and/or experience?− What is the intended unit price of the product/service? How does your unit price compare to that of the closest offering(s) in the market?− How can the product/service be distributed to the customers? Where is the location of the business? How can technology be incorporated to reach customers?− How are you going to promote the product/service at the initial stage?− How much money is tentatively needed to start the business, and where do you intend to get thefinance from?o Entrepreneurial traits/characteristicsDiscuss the entrepreneurial characteristics/traits and skills of the team members (i.e. your own group members), and how the members might contribute to the venture’s success (reflection on/application of relevant entrepreneurship theories expected).o Sustainable valuesWhat sustainable values (e.g. social, health, economic, environmental etc) can the entrepreneurial venturecontribute to the market and/or local communities/society?Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic references needed; Anglia Harvard referencing style. All references used in the report MUST be in English – check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit od above should support their analysis with a greater number of reference sources comparable to the grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered acceptable sources and should not be used – reliance on such sources will result in a heavily reduced grade.
Part B: Business Plan (including refined Model/Canvas) Suggested (brief) structure:Section headingso Introduction (a clear introduction of the business idea, make sure that first time readers can understandyour business idea)o Missiono Goalso Ethical issueso Business Model Canvas (use single page, 9-cell template populated this time with succinct, relevantdetails ).− Customer Segments− Value Proposition− Customer Relationships− Channels− Key Activities− Key Resources− Key Partners− Revenue Structure− Cost Structureo Feasibility Analysis− Market− Operations and Technology− Human Resources− Finance
Research Requirements: Students need to support their analysis with references from the course text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic references needed; Anglia Harvard referencing style. All references used in the report MUST be in English – check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit od above should support their analysis with a greater number of reference sources comparable to the grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered acceptable sources and should not be used – reliance on such sources will result in a heavily reduced grade.

Amar · Accepted Answer

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Running Header: Entrepreneurial Business Proposal & Pitch – Part A and B
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Entrepreneurial Business Proposal & Pitch – Part A and B
Entrepreneurial Business Proposal & Pitch – Part A and B
Table of Contents
Part A – Business Proposal	3
Introduction of the Business Idea	3
Business Model / Canvas	3
Design Thinking / Lean Application	5
Key Marketing & Resource Considerations	9
Entrepreneurial Traits / Characteristics	11
Sustainable Values	11
Part B – Business Plan	12
Introduction	12
Mission	12
Goals	13
Ethical Issues	13
Business Model Canvas	13
References	15
Part A – Business Proposal
Introduction of the Business Idea
In the recent times, with wider accessibility and use of internet, and the recent COVID-19 pandemic has illustrated the need for more online based and digitized services that is both efficient as well as reduces personal / physical involvement of the user. In this context, the proposed business presents a mobile application-based service delivery using fee-based subscriptions to offer personalized fitness guidance with a combination of diet, home-based work-outs and other lifestyle behaviour changes. The difference between already existing business services and this proposed business idea shall be offering personal guidance and overall fitness program that is customized to the needs of the customer and having regular video consultations. The millennial and the younger Generation Z consumer group prefer services over online and social media platforms, and the recent COVID-19 pandemic has made it much more acceptable to avail services in a virtual / online platform. The same is much more increasingly desired and preferred, and the same offers a great opportunity for establishing a successful and profitable business operation using this business idea. 
Business Model / Canvas
This proposed business idea of mobile application-based service delivery using fee-based subscriptions to offer personalized fitness guidance with a combination of diet, home-based work-outs and other lifestyle behaviour changes shall be targeted to a wide customer segment spanning the following: [1] millennial generation who are working professionals, either married or single, and in midst of their busy schedule, seeking virtual / online services for personalized guidance in terms of fitness programs, [2] Generation Z segment younger population who are mostly in school, university or just out of college, and who are used to entertainment, social and other activities predominantly on online medium and hence also seek personalized guidance in terms of fitness programs in online platform using mobile applications, and [3] other older people who are motivated by COVID-19 pandemic to find avail various services in a virtual and online manner, and hence seek virtual / online services for personalized guidance in terms of fitness programs.
In essence, the value proposition that is offered to the targeted customer base shall include the following: [1] personalized and customized form of fitness guidance with a combination of diet, home-based work-outs and other lifestyle behaviour changes, [2] addressing the needs of the customer and having regular video consultations, [3] services over online and social media platforms, and [5] services well-suited for post COVID-19 pandemic scenario with focus on social distancing and home-based online services.
The channel as discussed earlier shall represent the mobile application and online medium to offer the services to the end customer, and the interaction and overall service delivery shall happen between the company and the customer over the online medium using the company’s mobile application that shall be made available to both Android as well as Apple phones. The company shall employ diverse set of specialists like work-out specialists, and diet / health consultants who shall work from their homes remotely. The company shall own and offer computing and video devices to these specialists for them to create content and to communicate with the customers. The customer service shall be solely by way of chat facilities established within the mobile application functionality and by employing a dedicated customer service executive. The company’s resources are those focussed on a remote working culture and hence a separate facility is not needed and the company shall only own required equipment and offer them to the employees who are remotely located to then deliver the services to its customers.
In terms of pricing, the focus shall be on offering economical pricing with a fee-based subscription model. The pricing shall be fixed and based on a monthly billing to the customers. 
Design Thinking / Lean Application
Design thinking represents the comprehensive form of customer focussed approach to undertake innovation which aims in generating as well as developing creative form of business notions or else overall business models (Carlgren et al. 2016; Brenner and Uebernickel 2016; Geissdoerfer et al. 2016). In essence, design thinking strives in making the approaches / methodologies of project designers on towards business processes.  This approach shall ultimately be applicable for all forms of business notions, that is, whether they possess service / product specific character. Design thinking refers to the integrative approach and the same shall mean that with respect to problem solving, overall process for problem solving shall be considered in a combined manner with the conditions of framework (Carlgren et al. 2016; Brenner and Uebernickel 2016; Geissdoerfer et al. 2016). The overall problem analysis as well as development of the solution shall be considered in a systematic as well as holistic manner by way of suitable process. The varied experts essential for the problem analysis as well as solution development shall be involved, and also enter to exchange amongst one other. The overall working environment with respect to the process shall be designed for the purposes of promoting creativity (Carlgren et al. 2016; Brenner and Uebernickel 2016; Geissdoerfer et al. 2016). The three Ps with respect to design thinking include the following – [1] people, that is, human resources, [2] process, that is, process of problem solving, and [3] place, that is, working spaces, and the same needs to be considered with respect to the successful form of idea development. There is a fourth P and the same is partnerships, as large number of relevant partners need to be involved with respect to overall development as well as implementation concerning the ideas (Carlgren et al. 2016; Brenner and Uebernickel 2016; Geissdoerfer et al. 2016). 
More importantly, design thinking lays emphasis over the earlier customer orientation, that is, design thinking initiates with concerned personnel, and not in terms of business goal or else technology (Mintrom and Luetjens 2016; Plattner et al. 2014; Luchs et al. 2015). Finally, customer need to have decisive form of influence over go / stop decisions with respect to the process. It shall no longer be sufficient for questioning the customers with respect to conventional form of instruments concerning market research (Mintrom and Luetjens 2016; Plattner et al. 2014; Luchs et al. 2015). The conventional methods for testing the market research shall usually deliver results that are disappointing with respect to searching innovations. In addition, design thinking lays emphasis with respect to empathy as central element lies in putting oneself over position of concerned user / customers as well as in observing in a very detailed manner (Mintrom and Luetjens 2016; Plattner et al. 2014; Luchs et al. 2015).

Topic: Entrepreneurial business proposal and pitch Describe a unique new-to-the-world, Australia-based, for-profit entrepreneurial venture . Please no restaurants, cafes or online supermarkets unless...

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