Topic The concept of time varies across cultures and is an aspect of international marketing and negotiations that is often not appreciated. This, in turn, leads to significant frustration. Discuss...

Executive Summary
This report will provide an in depth analytical descriptive information on the concept of
organization culture, international marketing and negotiation strategies, international issues
that impact on the overall business operations and worldwide expansion. The report will
discuss all the key essential elements of the organization culture, internal and external
environment that affect the organization international expansion strategies, issues that
associate with the performance and impact on the effectiveness and level of efficiencies of an
organization. The whole report will divide in five sections these are: introduction, literature
review, management implication or practical approach of the organization to manage the
international marketing issues, conclusion and recommendation.
Introduction
To discuss all the key information in the area of international marketing issues that
organization faces during the business expansion the report will discuss the leading telecom
organization “Vodafone” that has operation in the Australia and expanding its operation
worldwide. The whole report will divide in several sections that will contain all the
information in the following manner. The report will start with an introduction about the
selected leading telecom organization “Vodafone” which will provide the information about
the services, generic strategies, operation and current position of the Vodafone. This section
will also provide the information about the content that will cover in the report in the
descriptive manner and aim of the report. After the discussion on the section of introduction,
the report will focus on the literature review portion that will provide critical analytical
descriptive information on the basis of past articles, journals, research papers and web based
reliable secondary sources that how Vodafone face challenges and issues at the time of
business expansion in the China. This section will describe and discuss what are the major
cultural, political, legal and environmental issues create barrier at the time of business
expansion and international marketing in china. Literature review will help to identify and
focus on the different factors that affect the operation and overall business performance in
terms of effectiveness and level of efficiencies in the china with respect to business operation
Australia. This section will differentiate the required level of strategies within two different
countries to avoid the international marketing issues that face the organization at the time of
business expansion and operation in other countries. The rational of the literature review will
to understand and define the logical problems and issues that exist in the country in the form
of culture, politics, legal, rules and regulation that create barrier for the business at the time of
cross country expansion. The specific and generic factors that will cover in the literature
review also help to design and define the required action as recommendations. The literature
review will also discuss the cultural theory to understand the issues that majorly affected by
the culture. After literature review section in management implication the report will focus on
the practical implications that Vodafone used in the china to manage the issues. The next
section will conclusion that contain the summarization of the entire discussion within the
report. On the basis of conclusion and entire discussion the report will provide the
information about the required approach and key steps to avoid the international marketing
issues that face by the organization at the time of international expansion in the
recommendation.
Aim of the report
 Critical analysis approach to identify and understand the international marketing
issues faced by the telecom organization “Vodafone” at the time of expansion in
China.
 Discuss the theoretical and practical approaches to manage the international
marketing issues by the organization.
 Define and design the required approach and recommendation on the basis of existing
issues.
Vodafone is the mobile telecommunications company and it is the market leader in the
production. It has its presence in different other countries such as China, UK, Italy, Japan and
other countries. It also offers wide range of services to customers and business...