Under Armour few years ago moved into a new opportunity/new market segment -- marketing women's apparel attempting a frontal attack against Nike, Adidas and Lululemon. What primary segmentation...

Under Armour few years ago moved into a new opportunity/new market segment -- marketing women's apparel attempting a frontal attack against Nike, Adidas and Lululemon. What primary segmentation approach is being executed? demographic segmentation geographic segmentation benefit segmentation value segmentation