Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO) ULO 1: Evaluate the key concepts, models and theories upon which the practice of marketing is based: Blogging enables you to reflect on and...

Unit Learning Outcome (ULO)
Graduate Learning Outcome (GLO)
ULO 1: Evaluate the key concepts, models and theories upon which the practice of marketing is based: Blogging enables you to reflect on and appraise the “key concepts, models and theories” addressed in MPK732.
GLO 1: Discipline-specific knowledge and capabilities: Blogging enables you to reflect on and demonstrate your marketing management knowledge and capabilities.
ULO 2: Apply the fundamental principles involved in managing marketing: Blogging requires you to apply the fundamental principles of marketing management to real-world marketing issues, as reported in the mass media and trade press. Thus, blogging enhances your ability to make connections between the principles addressed in MPK732 and the actions of organizations.
GLO 1: Discipline-specific knowledge and capabilities: Blogging enables you to reflect on and demonstrate your marketing management knowledge and capabilities.
ULO 3: Analyze marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions: Blogging requires you to scan the mass media and trade press to match the concepts, models and theories addressed in the unit to the real-world marketing issue. You can solve problems using previously acquired knowledge.
GLO 4: Critical thinking: Blogging requires you to critique/evaluate the theory addressed in the unit and to assess its usefulness as it applies in the real- world. You can become a subject matter expert through a process of regular scouring, filtering and posting.
ULO 4: Communicate an in-depth understanding of a range of issues, practices, models and phenomena in marketing: Blogging is a communication tool. It enables the building of content to share socially. In doing so, it exposes you to different viewpoints and commentaries on marketing.

GLO 2: Communication: Blogging assists in developing your communication skills. Blogging can be used to showcase your work to others.


GLO 3: Digital literacy: Blogs are used to teach you how to use this type of interactive media. This assessment task will enable you to build your skills as a blogger. Many organizations provide weekly
blog posts so employers seek this skill.