Unit Name/Code Assessment Type Assessment Number Assessment Name Unit Learning Outcomes Assessed Group 3 Presentation and Report LO1: Describe and discuss the principles of ethical practice as they...

INDIVIDUAL CASE STUDY ANALYSIS
Table of Contents
Executive Summary    3
Introduction    4
Innovation and self-driven cars    4
Software    5
Ethical issues related to the self-driven cars    5
Conclusion    7
Recommendations    7
References    9
Executive Summary
Technology has always proven itself as a boon for the humankind. Advancements in technology are further improvising upon the aspects that the earlier technology could not provide. Software developments and updating had provided the human with whatever they were lacking within the previous technology. Cars has always been fascinating for the humans as they serve as the best and one of the fastest means of road transport. Developments within the technology and software had led to several levels of automations within cars from completely humanized to automate controls completely; software development had provided us with driver less cars, which can function on their own. However, this development also drags along some negative aspects with it, which can question the ethnicity, and human safety, which has been discussed in this case study.
Introduction
The future of automated cars is bright as the car manufacturers suggest due to the several levels of automations provided that had not only made driving easy but also safe. These can be a next generation leap for the technology and an emerging technology that can change fortunes and also lay down a revolution in car manufacturing. However, there have been several setbacks with the trials and development of these cars that leads to question upon the reliability of these cars. Along with the ethical aspects, would the revolution that the driverless cars will bring will be beneficial? There have been several questions upon the design, extent of automation as well as the safety provision that emerges due to running of these cars on roads. Through this case study, the ethical aspects dealing with the concepts of driver less will be mentioned and argued using certain theories along with the possible recommendations.
Innovation and self-driven cars
There will be no doubt while answering that, technology surely had made lives easier, faster, better and more reliable. One of the major developments that the humanity has observed is in the fields of transportation, form normal cars to automate to partial to fully automated and now driverless cars. As mentioned by Pisano (2015), the need for innovation in technology is a never-ending argument and therefore, it will never stop. However, the dilemma is regarding the nature of innovation, which can be positive or beneficial and negative or harmful. Depending upon the aspect with which the technology or the software is being developed, the nature of innovation changes. Self-driven cars is an emerging concept that has taken a boost from last 5 years.
Automation industry has observed a sharp increase, not in sales but also in customer reliability and innovation. Companies like, Tesla, BMW, Mercedes, Hyundai, Kia, Toyota and much more have been long working upon the concept to bring safety along with innovation. The National Safety council survey (2018) suggests that mortality rate due to motor vehicles has topped with 40,000 deaths in 2018. Road accidents are not the only inclusion; instead, every aspect that can go wrong while driving and led to death had been included in this survey. Therefore, the data supports the innovation of self-driven cars and also suggest that they can prove and work better than non-automated or partially automated cars.
The concept of self-driven cars with all safety aspects seems promising and due to adoption of self-driven cars, by 2030 more than 90% of the auto accidents could be removed which further, suggests an overall saving of $190 billion dollars, which is spent on the auto repair and healthcare (Reynolds, 2018).
Software
Self-driver cars are based upon the artificial intelligence software that have certain sets of algorithms which allows it to functions and respond according to the outside environment stimulus. These also have numerous sensors such as proximity sensor, gyro meter, gravity sensor and much more that are present on the outside as well inside of car’s body. These sensors allow the car to identify the stimulus and respond accordingly. Further, there are also fed number of scenarios that could be experienced during driving and different environments and road conditions such as...