PowerPoint Presentation WRITTEN BUSINESS PLAN Week 11 BUS202 BUSINESS PLANNING Principles of writing a business plan Conciseness Focus Clarity Well-organised Sample Business Plan Structure CROWN...

PowerPoint Presentation WRITTEN BUSINESS PLAN Week 11 BUS202 BUSINESS PLANNING Principles of writing a business plan Conciseness Focus Clarity Well-organised Sample Business Plan Structure CROWN INSTITUTE OF HIGHER EDUCATION Video: How To Write a Business Plan To Start Your Own Business CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The Executive Summary 1. The main topics of the Business Plan The proposed product or service The major markets The advantages of the product or service The company’s main goals The business model 2. The Company A description of the new venture The team members CROWN INSTITUTE OF HIGHER EDUCATION The Executive Summary 3. The Proposal The type of involvement or partnership that the company is seeking from the reader of the business plan The opportunity being offered or the value to the potential partner 4. The Financial Returns The expected profits and cash flows Other possible financial measures such as NPV, IRR and the payback period. Organising the contents of the business plan The First Chapter New innovations The need for your product or service Functionality and Benefit Characteristics of your product or service. Physical Description Approvals and Patents The First Chapter Established Companies The product or services the company provides Recent sales results Research and development in the company Production Marketing Channels The personnel in the organization, with some details about the key employees The company’s main assets The company’s location Some company history, with the main events on the company timeline CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The markets and marketing chapter The market environment The current level of demand Similar products and substitutes The total market potential The competition The markets and marketing chapter The marketing strategy Your product or service and the market’s needs A marketing timeline Plan details CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The markets and marketing chapter The sales forecast based on The total demand in the target markets in units and sales revenue The change in demand over time or annual sales growth The market share that you expect to attain in each segment in percentages The forecasted changes in your market share over time, including annual growth of market share The change in your forecasted sales price for your product or service over time, whether increasing, decreasing or constant. The markets and marketing chapter The sales and marketing budget Expected sales and marketing expenses CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The research and development plan R & D goals R & D implementation Timetable R & D team R & D budget R & D grants External resources The production plan chapter An established company or A new project within an or established company A new company CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The organization, management and human resources chapter The key managers and decision makers. Provide some background on their experience and qualifications The main divisions and departments and their fields of responsibility Company directors and advisors The financial projections chapter The planned investments and capital requirements over a given period, usually two to five years The available sources of capital and planned capital structure The financial projections and ROI CROWN INSTITUTE OF HIGHER EDUCATION Confidentiality and Disclosure How much should you disclose ? What is the optimal level of detail ? How much is needed to gain your readers’ confidence without compromising your property information? Can you rely on non-disclosure agreements ? Can confidential information in the business plan fall into the wrong hands and harm the company’s prospects CROWN INSTITUTE OF HIGHER EDUCATION Credibility Business plan must be completely credible Investors and Business partners may evaluate in depth Important step towards establishing trust and mutual respect CROWN INSTITUTE OF HIGHER EDUCATION Full Disclosure No formal regulations on the level of disclosure Full disclosure is critical for honestly evaluating business prospects and establishing trust with potential business partners CROWN INSTITUTE OF HIGHER EDUCATION Promoting your business plan Your target audience Distributing the business plan Timing Finding the right contact person The Business proposition Statement of confidentiality and Non-disclosure agreements Agents and intermediaries Approaching large corporations Negotiations CROWN INSTITUTE OF HIGHER EDUCATION Summary Video: The Purpose & Contents of a Business Plan  CROWN INSTITUTE OF HIGHER EDUCATION CROWN INSTITUTE OF HIGHER EDUCATION CROWN INSTITUTE OF HIGHER EDUCATION PowerPoint Presentation WRITTEN BUSINESS PLAN Week 11 BUS202 BUSINESS PLANNING Principles of writing a business plan Conciseness Focus Clarity Well-organised Sample Business Plan Structure CROWN INSTITUTE OF HIGHER EDUCATION Video: How To Write a Business Plan To Start Your Own Business CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The Executive Summary 1. The main topics of the Business Plan The proposed product or service The major markets The advantages of the product or service The company’s main goals The business model 2. The Company A description of the new venture The team members CROWN INSTITUTE OF HIGHER EDUCATION The Executive Summary 3. The Proposal The type of involvement or partnership that the company is seeking from the reader of the business plan The opportunity being offered or the value to the potential partner 4. The Financial Returns The expected profits and cash flows Other possible financial measures such as NPV, IRR and the payback period. Organising the contents of the business plan The First Chapter New innovations The need for your product or service Functionality and Benefit Characteristics of your product or service. Physical Description Approvals and Patents The First Chapter Established Companies The product or services the company provides Recent sales results Research and development in the company Production Marketing Channels The personnel in the organization, with some details about the key employees The company’s main assets The company’s location Some company history, with the main events on the company timeline CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The markets and marketing chapter The market environment The current level of demand Similar products and substitutes The total market potential The competition The markets and marketing chapter The marketing strategy Your product or service and the market’s needs A marketing timeline Plan details CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The markets and marketing chapter The sales forecast based on The total demand in the target markets in units and sales revenue The change in demand over time or annual sales growth The market share that you expect to attain in each segment in percentages The forecasted changes in your market share over time, including annual growth of market share The change in your forecasted sales price for your product or service over time, whether increasing, decreasing or constant. The markets and marketing chapter The sales and marketing budget Expected sales and marketing expenses CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The research and development plan R & D goals R & D implementation Timetable R & D team R & D budget R & D grants External resources The production plan chapter An established company or A new project within an or established company A new company CROWN INSTITUTE OF HIGHER EDUCATION Organising the contents of the business plan The organization, management and human resources chapter The key managers and decision makers. Provide some background on their experience and qualifications The main divisions and departments and their fields of responsibility Company directors and advisors The financial projections chapter The planned investments and capital requirements over a given period, usually two to five years The available sources of capital and planned capital structure The financial projections and ROI CROWN INSTITUTE OF HIGHER EDUCATION Confidentiality and Disclosure How much should you disclose ? What is the optimal level of detail ? How much is needed to gain your readers’ confidence without compromising your property information? Can you rely on non-disclosure agreements ? Can confidential information in the business plan fall into the wrong hands and harm the company’s prospects CROWN INSTITUTE OF HIGHER EDUCATION Credibility Business plan must be completely credible Investors and Business partners may evaluate in depth Important step towards establishing trust and mutual respect CROWN INSTITUTE OF HIGHER EDUCATION Full Disclosure No formal regulations on the level of disclosure Full disclosure is critical for honestly evaluating business prospects and establishing trust with potential business partners CROWN INSTITUTE OF HIGHER EDUCATION Promoting your business plan Your target audience Distributing the business plan Timing Finding the right contact person The Business proposition Statement of confidentiality and Non-disclosure agreements Agents and intermediaries Approaching large corporations Negotiations CROWN INSTITUTE OF HIGHER EDUCATION Summary Video: The Purpose & Contents of a Business Plan  CROWN INSTITUTE OF HIGHER EDUCATION CROWN INSTITUTE OF HIGHER EDUCATION CROWN INSTITUTE OF HIGHER EDUCATION