Answered 1 days AfterAug 02, 2022University of Tasmania

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Deblina answered on Aug 03 2022
13 Votes
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Ashgrove cheese is the dairy farming in the Tasmania fertile Northwest since 1908 that is operating with a pasture to plate
philosophy and has stood out the taste of time. It is located in the Elizabeth town in the heart of the cropping region in Northern Tasmania. The business is a family owned business that produces premium quality and award winning milk, cheese, butter and cream. The initial Cheese factory was built in 1994 and a new factory was built in 2011 doubling the capacity of the milk processing plant and cheese packing operations. The goal of the business was to gain Independence from the low commodity prices by adding extra value to their milk.
Macro Marketing Environment
Economics contemplate we aspects of inflation rate and savings rate that inherently influences the business pattern. With the Rapid development of the economy of Australia and New Zealand many people are willing to spend more money to choose the products of high quality and premium quality. The AshGrove cheese propose to be one of the day manufacturer that specialisation in premium quality and traditionally styled cheese at their sources. They have significantly focused on competing with the big players flooded in the market with cheap milk and made it a tough for the local farmers to compete on the price.
The cultural aspects of the company is very much reflected on their old history of dairy farming. The pasteurized and organic aspects are the main motivations and the family enterprises like Eddington have provided top notch...

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