Decision-Making Process for my recent purchase - Dentitex Professional rechargeable toothbrush
Decision-Making Process for my recent purchase - Dentitex Professional rechargeable toothbrush
MBA404 CONSUMER DECISION-MAKING PROCESS
Introduction
In today's fast-paced dynamic business environment, consumers have become a critical factor that can drive the major brands and their service as well as products. Hence, instead of waiting for the consumer to approach the company and share their feedback on the products, organisation needs to become proactive in comprehending the evolving need of the consumer and incorporating the updates in the products/service (Antonides, G., & Raaij, W., 1998). It is evident from this VUCA world, entire market for the fast-moving consumer goods have experienced a tremendous revolution in last decade. By the virtue of this assignment, I have performed extensive analysis on Dentitex Professional rechargeable toothbrush after incorporating my personal experience. There is definitely a strong need in the market for better ways of brushing that is effective in fighting the cavities, removing plaque and improving teeth whitening. It is crucial to comprehend the requirement from the consumer and how do they behave to electronic toothbrush in order to convert it into profitable business. With enhancement of technology, increase in disposable income as well as awareness about importance of good oral hygiene many consumers are becoming more inclined towards dental care. In this domain of dental hygiene and care one of the critical products is toothbrush which has got tremendous potential to advance in aspect of demand as well as penetration. The underlying motivation behind this paper is to comprehend the consumer behaviour as well as preferences for getting involved in the toothbrush industry (Hamelin, N., Harcar, T., & Benhari, Y., 2013).
Purpose and Scope of the Research
Primary aim of this research is to evaluate the behaviour of the customer with reference to the electronic toothbrush. Essentially, this research is established on the primary data about consumer of toothbrush in four several diversified domains - Melbourne, Perth, Sydney, and Queens. The areas where surveys are to be conducted needs to base on major metropolitan segments that can drive more traction to electronic toothbrush vis-a-vis countryside (Hartlieb, S., & Jones, B., 2009).
Consumer Need’s and Want’s that led to purchase of the Electronic Toothbrush
I recently invested in Dentitex Professional rechargeable toothbrush KHET012 for effective cleaning as well as removal of plaque from teeth - actively helping to maintain healthy gums. I always used to a manual toothbrush and used to brush twice a day however, my teeth weren’t that clean as it was supposed to be. Only after my visit to dentist he recommended that I need to switch more advance cleaning which can only provide by electronic brush. After coming back from my visit, I researched about electronic brushes and only after...