Use a word processor to answer the following questions:
- What techniques are used to capture the reader's attention?
- Does the writer use the direct or the indirect organizational approach?
- Is the subject line effective? Why or why not?
- Does the writer use an emotional or a logical appeal? Why?
- What reader benefits are included?
- How does the writer establish credibility?
- What tools does the writer use to reinforce his position?
- Please use the article attached below to answer the questions of the assignment
- I also attached a copy of the book below.
- Please write in basic English so I can understand the work.
Only find information to the question from the article and book and from nowhere else
A I D A Catches the reader’s attention with a blunt statement of a major problem Builds interest in a potential solution to the problem by emphasizing how bad the problem is and highlighting an associated problem Increases the recipient’s desire or willingness to take action by outlining a solution Motivates the reader one last time with a specific cost savings figure, then requests a specific action 234 Unit 3: Brief Business Messages Pointers for Developing Persuasive Messages • Open with a reader benefit, stimulating question, eye-opening fact, or other attention-getter. • Balance emotional and logical appeals to help the audience accept your message. • Indicate that you understand the reader’s concerns. • Elaborate on the principle benefits as you continue to stimulate interest and build desire. • Support your claims with relevant evidence. • Confidently ask for a decision, stressing the positive results of the action. • Include pertinent action details such as deadlines. • Make the desired response simple to understand and easy to accomplish. • Close with one last reminder of how the audience can benefit. revealing your main idea. If you put your request in the subject line, you’re likely to get a quick “no” before you’ve had a chance to present your arguments: Instead of This Write This Proposal to install new phone message Reducing the cost of our toll-free number system BOVEMC09_0131995367.QXD 11/28/06 2:06 AM Page 234 FIGURE 9.2 Persuasive Message Using the AIDA Model Randy Thumwolt uses the AIDA model in a persuasive memo about a program that would try to reduce Host Marriott’s annual plastics costs and try to curtail consumer complaints about the company’s recycling record. Note how Thumwolt “sells the problem” before attempting to sell the solution. Few people are interested in hearing about solutions to problems they don’t know about or don’t believe exist. His interest section introduces an additional, unforeseen problem with plastic product containers. Excellence in Business Communication, 12th Edition ©2017 Pearson