Use the concept below on
Scripts
and find a news article you think exemplifies the concept, and write a 2 page, double-spaced, MLA formatted paper in 12pt font that does the following:
1) Identifies clearly what the concept is and what it means (1-2 paragraphs)
2) Briefly summarizes the article (you should also provide a link to the article at the end of your paper so I can access it) (1 paragraph)
3) Explains how this article demonstrates the concept you have chosen (2-4 paragraphs)
4) Explains what the individual(s) in the article did right/wrong as far as communication (2-3 paragraphs).
Tips:
Scripts
– guides to action; sequences of activity expected of us and others
The final cognitive schema we use to organize perceptions is the script. A script is a guide to action. Scripts consist of sequences of activities that are expected of us and others in particular situations. They are based on our experiences and observations of interaction in various contexts. Many of our daily activities are governed by scripts, although we're typically not aware of them. We have a script for greeting casual acquaintances on campus ("Hey, what's up?" "Not much"). You also have scripts for managing conflict, talking with professors, dealing with clerks, and interacting with coworkers on the job. Scripts are useful in guiding us through many of our interactions. However, they are not always accurate or constructive, so we shouldn't accept them uncritically. For instance, if your parents often engaged in bitter, destructive quarreling, you may have learned a script for conflict that can undermine relationships. If you grew up in a community that treated people of certain races negatively, you may want to assess that script critically before using it to direct your own activities. The four cognitive schemata we have discussed interact with one another. A good example of this interaction comes from Dr. Jerome Groopman (2007), who has studied patterns in doctors' thinking that can result in misdiagnosis and mistreatment of patients. For instance, a man may stumble into an emergency room and mutter incoherently. If the doctor puts the man in the category of homeless (prototype) because he stumbles and mumbles, the doctor may then stereotype him as having drunk too much and follow a script of not testing the man and assuming he just needs to sleep off the intoxication. Conversely, if the doctor assumes the man is middle class and employed, the doctor might perceive the stumbling and mumbling as signs of a medical problem. Accordingly, the doctor would order tests to diagnose the problem. Prototypes, personal constructs, stereotypes, and scripts are cognitive schemata that we use to organize our perceptions of people and phenomena. These cognitive schemata reflect the perspectives of particular others and the generalized other. As we interact with people, we internalize our culture's ways of classifying, measuring, and predicting phenomena and its norms for acting in various situations.