Use your own collected surveys.
You should have at least two qualitative questions in your survey.
1. For each qualitative question, writedown all the qualitative answers in one Microsoft Word file.List them by each survey.2. Try to find any repeated words or repeated answers from the minimum of 15 valid surveys, which are themes of your qualitative data. Are there patterns or common themes that emerge?What are they? --> This is how you conduct a thematic analysis.Very similarly, a content analysis!3. Also, try to find any unique or meaningful answers that can be helpful to answer your researchquestions.4. In the discussion posting, write a data analysis procedure, which is list above, but share your own steps and stories on how you analyze the qualitative data. Also write a short qualitative result report, summarizing what you have found out from the Qualitative Data Analysis related to your Research Question.
Customer Satisfaction Survey Dear Respondent Our names are Harminderjit Singh and Zhukun Sun, we are students of Hospitality Management studying at California State University East Bay participating in a class course “Evaluation and Research”. This survey is needed to evaluate an event as a part of our class project. Your responses will be of utmost help and will contribute to the successful completion of the project. The results will be shared with Mc Donald outlet as customer feedback. If you have any questions or concerns in regard to our survey, please feel free to contact my professor Dr. An. Assistant Professor. Our Purpose The reason behind doing this survey is to find out the issues and popularity of Mc Donald’s a chain of fast-food restaurant. All information collected will be kept confidential. Questionnaire/Survey Information The survey will take your hardly 5 to 10 minutes. The questionnaire consists of 13 questions. Please put a check mark on the selected option as per the best of your ability. If you do not wish to answer, select the option “Prefer not to say”. The questionnaire is categorised into two sections: Section 1: General Information Section 2: Customer Response SECTION 1 General Information 1. What is your gender? · Male · Female · Transgender · Not known 2. Which is your age category? · Below 18 · 18 – 28 years · 28– 38 years · 38 – 48 years · Above 48 years SECTION 2 Customer Review/Response 3. How often do you visit fast food restaurants? · Every Day · A few times a week · About once a week · A few times a month · Once a month · Less than once a month 4. Which place do you like the most? · Mc Donald’s · KFC · Burger King · Five Guys · The Good Burger 5. Are you satisfied with the services provided by the place you picked in question 4? · Not Satisfied · Somewhat Satisfied · Satisfied · Very Satisfied 6. How often do you pay a visit to Mc Donald? · Every Day · A few times a week · About once a week · A few times a month · Once a month · Less than once a month 7. What is so special about Mc Donald? · Food Variety · Quick Services · Ambience · Good place to hang out · Others, please specify _____________ 8. What don’t you like about Mc Donald? · Food · Services · Behaviour of staff · Prefer not to say · Others, please specify_________ 9. How can you rate the services of Mc Donald? · 1 Star · 2 Stars · 3 Stars · 4 Stars · 5 Stars · Others, please specify _________ 10. Which is your favourite dish at Mc Donald? · Big Mac Burger · Cheese Burger · Mc Chicken · Mc Nuggets · French Fries 11. What rating can you give to your favourite dish? · 1 Star · 2 Stars · 3 Stars · 4 Stars · 5 Stars 12. What time of the day do you prefer to eat at Mc Donald’s? · Morning · Noon · Evening · Night · Others, please specify _________ 13. Do you agree that Mc Donald’s can be considered as No 1 Fast food chain restaurants in comparison to all of its competitors? · Strongly disagree · Disagree · Neither agree nor disagree · Agree · Strongly Agree 14. Please tell us in few words why you like Mc Donald’s. __________________________________________________________________________________________________________________________________________ Thank you for taking out your valuable time in responding this questionnaire. Customer Satisfaction Survey Dear Respondent Our names are Harminderjit Singh and Zhukun Sun , we are student s of Hospitality Management studying at California State University East Bay participating in a class course “Evaluation and Research” . This survey is needed to evaluate an event as a part o f our class project . Your responses will be of utmost help and will contribute to the successful completion of the project. The results will be shared with Mc Donald outlet as customer feedback . If you have any questions or concerns in regard to our survey, please feel free to contact my professor Dr. A n . As sistan t Professor. Our Purpose The reason behind doing this survey is to find out the issues and popularity of Mc Donald’s a chain of fast - food restaurant. All information collected will be kept confidential. Questionnaire/Survey Information The survey will take your hardly 5 to 10 minutes. The questionnaire consists of 13 questions. Please put a check mark on the selected option as per the best o f your ability. If you do not wish to answer, select the option “Prefer not to say”. The questionnaire is categorised into two sections: Section 1: General Information Section 2: Customer Response Customer Satisfaction Survey Dear Respondent Our names are Harminderjit Singh and Zhukun Sun, we are students of Hospitality Management studying at California State University East Bay participating in a class course “Evaluation and Research”. This survey is needed to evaluate an event as a part of our class project. Your responses will be of utmost help and will contribute to the successful completion of the project. The results will be shared with Mc Donald outlet as customer feedback. If you have any questions or concerns in regard to our survey, please feel free to contact my professor Dr. An. Assistant Professor. Our Purpose The reason behind doing this survey is to find out the issues and popularity of Mc Donald’s a chain of fast-food restaurant. All information collected will be kept confidential. Questionnaire/Survey Information The survey will take your hardly 5 to 10 minutes. The questionnaire consists of 13 questions. Please put a check mark on the selected option as per the best of your ability. If you do not wish to answer, select the option “Prefer not to say”. The questionnaire is categorised into two sections: Section 1: General Information Section 2: Customer Response Site of the survey My research was aimed at assessing the reasons for the popularity of McDonald's and the issues faced by the customers who used their services. For this reason, I had to go to a McDonald's outlet to collect the required data, I chose the outlet which was near to my university and went there after my classes were over. I was able to collect all the necessary information from the customers of that outlet only. Time taken to complete the survey: It took less than 5 minutes for me to conduct the survey for each respondent, so the entire process was finished within a couple of hours. The questions were short with only close ended questions therefore, answering them was easy and could be completed within a small period. Issues faced during the survey: I did not have to face any major issues while collecting the data. This was mainly because I have a classmate who works as a part-timer in this outlet of McDonald’s, and I had asked him to talk to the manager to let me conduct the survey there. We did not have to face any problem with the outlet management. There were some issues while dealing with the customers, we could only ask them politely for assistance. Many of the customers turned us down and we had to keep waiting until our required sample size was surveyed. However, I knew that this was normal in case of on-site data collection and already expected for this to happen, so I was not very disappointed. All the participants who helped us were very nice to us. It was just that we had to wait longer. Mode of data collection: The data collection method used for our research was collected through on-site data collection. Advantages and disadvantages of Online and On-site surveys. Online survey Advantages: · Convenient process of data collection. · Easy to get respondents or increased response rate. · Flexible process as the respondents can reply when they are free. Disadvantages: · Sampling may be limited, and, in some cases, online surveys cannot be used. · Can be costlier. · No scope of probing into an answer due to the lack of an interviewer. On-site Survey Advantages: · The interviewer can understand and capture non-verbal cues. · Questions can be explored in-depth. Disadvantages: · Sample size becomes limited. · Respondents might not be free and can behave rudely. · Can be time consuming Personal Reflection On-site surveys can be useful and convenient when the interviewer must take proper interviews to further understand a topic. It also helps the researcher in understanding different non-verbal cues. It can be time consuming and finding respondents may take time. But on-site surveys are important for in-depth research. However, in other cases online surveys can provide correct results but in a shorter period, making it a suitable option for collecting data. Site of the survey My research was aimed at assessing the reasons for the popularity of McDonald's and the issues faced by the customers who used their services. For this reason, I had to go to a McDonald's outlet to collect the required data, I chose the outlet which was ne ar to my university and went there after my classes were over. I was able to collect all the necessary information from the customers of that outlet only. Time taken to complete the survey: It took less than 5 minutes for me to conduct the survey for each respondent, so the